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Sponsorship Research and Evaluation

  • Nigel GeachEmail author
Chapter

Zusammenfassung

‘Sponsorship Research and Evaluation’ provides insight into the need for research in all marketing disciplines especially sponsorship.

Bringing together the theory of research -this chapter demonstrates how these outlines are put to practical use in the marketplace.

Every scenario is different but the basics are the same -good research throughout the time scale of the campaign will reap rewards for all parties.

Copyright information

© Springer-Verlag GmbH Deutschland, ein Teil von Springer Nature  2018

Authors and Affiliations

  1. 1.Nielsen Sports UKLondonUnited Kingdom

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