Evaluation and Efficacy of Storytelling

  • Karin Thier
Part of the Management for Professionals book series (MANAGPROF)


The storytelling method which is introduced in this book has been examined more closely in several empirical studies and was applied in various real-life contexts. Useful results are available on the utilization of this method, its suitability for workplace settings, and the efficacy of its results. The most important findings will be presented in this chapter.

The second part of the chapter will then take a look at a few selected impressions by researchers and professionals who have worked with the storytelling method.


  1. Erlach, C., & Thier, K. (2004). Mit Geschichten implizites Wissen in Organisationen heben. In B. Wyssusek (Ed.), Wissensmanagement komplex: Perspektiven und soziale Praxis (pp. 207–226). Berlin: Schmidt.Google Scholar
  2. Thier, K. (2004). Die Entdeckung des Narrativen für Organisationen. Entwicklung einer effizienten Story Telling-Methode. Hamburg: Dr. Kovač.Google Scholar

Copyright information

© Springer-Verlag GmbH Germany, part of Springer Nature 2018

Authors and Affiliations

  • Karin Thier
    • 1
  1. 1.NARRATA ConsultBad BergzabernGermany

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