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Semantic Representation and Computation of Cloud-Based Customer Relationship Management Solutions

  • Ricardo Colomo-Palacios
  • José María Álvarez Rodríguez
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8842)

Abstract

This paper introduces a RDF vocabulary to semantically represent and compute quantitative indexes with the aim of providing a context-aware system to manage Customer Relationship Management (CRM) quality indicators. This tool is based on CRM Index, tailor made index based on Service Measurement Index to measure cloud CRM solutions. Apart from the tool itself, in the paper the authors introduce categories and attributes defined for the CRM world along with specific metrics.

Keywords

Customer Relationship Management Vendor Selection Quantitative Composite Index 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2014

Authors and Affiliations

  • Ricardo Colomo-Palacios
    • 1
  • José María Álvarez Rodríguez
    • 2
  1. 1.Faculty of Computer SciencesØstfold University CollegeHaldenNorway
  2. 2.Computer Science DepartmentUniversidad Carlos III de MadridLeganés, MadridSpain

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