College Students’ Attitudes and Preferences of Mobile Newspaper Reading: A Comparison Between Printed and Web Page Layout

  • Lin-Chao Fu
  • Ming-Hsin Lu
  • Hsin-Ying Wu
  • Weijane Lin
  • Hsiu-Ping Yueh
Conference paper
Part of the Lecture Notes in Educational Technology book series (LNET)

Abstract

The purpose of this study is to understand college students’ attitudes and preference of newspaper reading. The two page layout of an app provided by a leading publisher of Chinese newspaper, United Daily News, was selected as the target product of the usability evaluation. The preliminary results showed that college students had no significant preference of either kind of page layout, however reading with the Web page layout demanded more cognitive and physical loading than reading printed one. And students’ performance of reading newspaper with the printed page layout was better.

Keywords

Newspaper Layout Reading attitude Reading preference 

References

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Copyright information

© Springer-Verlag Berlin Heidelberg 2015

Authors and Affiliations

  • Lin-Chao Fu
    • 1
  • Ming-Hsin Lu
    • 1
  • Hsin-Ying Wu
    • 1
  • Weijane Lin
    • 2
  • Hsiu-Ping Yueh
    • 1
  1. 1.Department of Bio-Industry Communication and DevelopmentNational Taiwan UniversityTaipeiTaiwan
  2. 2.Department of Library and Information ScienceNational Taiwan UniversityTaipeiTaiwan

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