Diffusion and Innovation Theory: Past, Present, and Future Contributions to Academia and Practice

  • Richard Baskerville
  • Deborah Bunker
  • Johan Olaisen
  • Jan Pries-Heje
  • Tor. J. Larsen
  • E. Burton Swanson
Conference paper
Part of the IFIP Advances in Information and Communication Technology book series (IFIPAICT, volume 429)


The field of information systems (IS) has throughout its history experienced extensive changes in technology, research, and education. These renewals will continue into the foreseeable future [10]. It is recognized that IS is a key force in the ongoing societal and organizational renewal and change [2, 8, 14]. For example, in the US business sector, IS continues yearly to consume about 30% of total investments made [5]. Recent research document that IS supports the creation of business value, with particular emphasis on an organization’s innovation and change capabilities [1, 3]. Traditionally, research in IS has been interdisciplinary in nature - since it draws on innovation theory, models of value creation, actors’ roles and behaviors, the creation and running of task oriented groups, and how these relate to organizational structures and mechanisms [24]. Throughout its history the question of benefits from investing in IS has been lively discussed.


Diffusion theory Innovation theory Theory development Value Academia Practice 


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Copyright information

© IFIP International Federation for Information Processing 2014

Authors and Affiliations

  • Richard Baskerville
    • 1
  • Deborah Bunker
    • 2
  • Johan Olaisen
    • 3
  • Jan Pries-Heje
    • 4
  • Tor. J. Larsen
    • 1
  • E. Burton Swanson
    • 5
  1. 1.Georgia State UniversityAtlantaUSA
  2. 2.The University of Sydney Business SchoolSydneyAustralia
  3. 3.BI Norwegian Business SchoolOsloNorway
  4. 4.Roskilde UniversityRoskildeDenmark
  5. 5.UCLA Anderson School of ManagementLos AngelesUSA

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