Advertisement

The Use of Design Thinking within the Brand Management Discipline: A Literature Review

  • Benedikt HalstrickEmail author
  • Holger J. Schmidt
  • Jörg Henseler
Chapter
  • 59 Downloads

Zusammenfassung

Design thinking has been one of the hot topics in the management discourse of the last decade (Kimbell 2011; Shamiyeh 2016). Since Nobel laureate Herbert Simon brought up the concept, the term has been consistently shaped and reshaped, and various applications within diverse management disciplines have been studied. It is surprising that despite its popularity, research in this field is widely regarded as being in its infancy (Jahnke 2013; Hassi/Laasko 2011; Johansson-Sköldberg et al. 2013; Johansson/Woodilla 2010).

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Literatur

  1. Aaker, D. A. (1996). Building strong brands. The Free Press: London.Google Scholar
  2. Abbing, E., Gessel, C. (2010). Brand-driven innovation. Design Management Review, 19(3), 51-58.CrossRefGoogle Scholar
  3. Beck, S. (2016). Brand management research in family firms. Journal of Family Business Management, 6(3), 225-250.CrossRefGoogle Scholar
  4. Bernard, K. (1987). Functional practice and conceptual function-the inherent dichotomy of marketing. Journal of Marketing Management, 3(1), 73-82.CrossRefGoogle Scholar
  5. Best, P. (2010). Branding and design innovation leadership: What’s next? Design Management Review, 19(3), 44-50.CrossRefGoogle Scholar
  6. Beverland, M., Napoli, J., Farrelly, F. (2010). Can all brands innovate in the same way? A typology of brand position and innovation effort. Journal of Product Innovation Management, 27(1), 33-48.CrossRefGoogle Scholar
  7. Beverland, M., Wilner, S., Micheli, P. (2015). Reconciling the tension be-tween consistency and relevance: design thinking as a mechanism for brand ambidexterity. Journal of the Academy of Marketing Science, 43(5), 589-609.CrossRefGoogle Scholar
  8. Brenner W., Uebernickel F., Abrell T. (2016). Design thinking as mindset, process, and toolbox, In: Brenner W., Uebernickel F. (eds), Design Thinking for Innovation, (3-21). Springer: Cham.Google Scholar
  9. Brexendorf, T., Bayus, B., Keller, K. (2015). Understanding the interplay between brand and innovation management: findings and future research directions. Journal of the Academy of Marketing Science, 43(5), 548-557.CrossRefGoogle Scholar
  10. Brown, T. (2008). Design thinking, Harvard Business Review, 86(6), pp. 82-94.Google Scholar
  11. Buchanan, R. (1992). Wicked problems in design thinking. Design Issues, 8(2), 5-21.CrossRefGoogle Scholar
  12. Carlgren L., Rauth I., Elmquist M. (2016). Framing Design Thinking: The Concept in Idea and Enactment. Creativity & Innovation Management, 25(1), 38-57.CrossRefGoogle Scholar
  13. Chen, S., Venkatesh, A. (2013). An investigation of how design-oriented organisations implement design thinking. Journal of Marketing Management, 29(15-16), 1680-1700.CrossRefGoogle Scholar
  14. Chew, E. (2015). Service innovation through an integrative design framework, In: R. Agarwal et al. (eds.), The Handbook of Service Innovation, (481-500). Springer: London.CrossRefGoogle Scholar
  15. Curtis, T., Abratt, R., Minor, W. (2009). Corporate brand management in higher education. The case of ERAU. Journal of Product and Brand Management, 18(6), 404-413.CrossRefGoogle Scholar
  16. D’Ippolito, B. (2014). The importance of design for firms’ competitiveness: A review of the literature. Technovation, 34(11), 716-730.CrossRefGoogle Scholar
  17. Desbarats, G. (1995). Usability: form that says function. Industrial Management and Data Systems, 95(5), 3-6.CrossRefGoogle Scholar
  18. Franzen, G., Moriarty, S. (2008). The Science and Art of Branding. Armonk, M.E: Sharpe.Google Scholar
  19. Fernandez-Orviz, A., Biggs, S. (2014). A tool for audience design: A service design perspective on media consumption. The International Journal of Design Management and Professional Practice, 7(3), 1-12.CrossRefGoogle Scholar
  20. Fournier, S., Allen, C., Miller, F. (2008), Brands and their meaning makers. Handbook of Consumer Psychology, 781-822.Google Scholar
  21. Foxall, G. (1984). Marketing’s domain. European Journal of Marketing, 18(1), 25-40.CrossRefGoogle Scholar
  22. Gobé, M. (2010). Let’s brandjam to humanize our brands. Design Management Review, 18(1), 68-75.CrossRefGoogle Scholar
  23. Gorn, G. (1982). The effects of music in advertising on choice behavior: A classical conditioning approach. Journal of Marketing, 46(1), 94-101.CrossRefGoogle Scholar
  24. Hassi, L., Laakso, M. (2011). Conceptions of design thinking in the management discourse. European Academy of Design Biannual Conference, (1-10). Porto.Google Scholar
  25. Hatch, M., Mirvis, P. (2010). Designing a positive image: Corporate branding and social responsibility. Advances in Appreciative Inquiry, 3(10), 35-55.Google Scholar
  26. Hatch, M. J. (2012). The pragmatics of branding: an application of Dewey’s theory of aesthetic expression. European Journal of Marketing, 46(7/8), 885-899.CrossRefGoogle Scholar
  27. Ingle, B. (2013). Design thinking for entrepreneurs and small businesses: Pu ting the power of design to work. Apress, Berkeley.Google Scholar
  28. Jahnke, M. (2013). Meaning in the making – Introducing a Hermeneutic Perspective on the Contribution of Design Practice to Innovation. Doctoral dissertation, University of Gothenburg.Google Scholar
  29. Johansson-Sköldberg, U., Woodilla, J. (2010). How to Avoid Throwing the Baby out with the Bathwater: An Ironic Perspective on Design Thinking. European Group for Organization Studies Colloquium, (1-14). Lisbon.Google Scholar
  30. Johansson-Sköldberg, U., Woodilla, J., Çetinkaya, M. (2013). Design thinking: Past, present and possible futures. Creativity and Innovation Management, 22 (2), 121-146.CrossRefGoogle Scholar
  31. Kathman, J. (2005). Building leadership brands by design. Design Management Review, 16(2), 10-15.CrossRefGoogle Scholar
  32. Ke, G., Zhu, Z. (2011). In JiLin province native products brand design thinking. Engineering Education and Management, 111, 437-440.Google Scholar
  33. Keller, K. (2011). How to navigate the future of brand management. Marketing Management, 20(2), 36-43.Google Scholar
  34. Kim, T. (2010). Bringing the future into global brands. Design Management Review, 17(2), 66-72.CrossRefGoogle Scholar
  35. Kimbell, L. (2011). Rethinking Design Thinking: Part I. Design and Culture, 3(3), 285-306.CrossRefGoogle Scholar
  36. Kotler, P., Pfoertsch, W., Michi, I. (2006). B2B brand management, Springer: Berlin.Google Scholar
  37. Kozlowski, A., Searcy, C., Bardecki, M. (2018). The reDesign canvas: Fashion design as a tool for sustainability. Journal of Cleaner Production, 183, 194-207.CrossRefGoogle Scholar
  38. Lancione, M., Clegg, S. (2014). The lightness of management learning. Management Learning, 46(3), 280-298.CrossRefGoogle Scholar
  39. Lee, C., Benza, R. (2018). Teaching innovation skills: Application of design thinking in a graduate marketing course. Business Education Innovation Journal, 7(1), 43-50.Google Scholar
  40. Lee, Y., Evans, D. (2012). What drives organizations to employ design driven approaches? A study of fast-moving consumer goods brand development. Design Management Journal, 7(1), 74-88.CrossRefGoogle Scholar
  41. Lefebvre, R. (2012). Transformative social marketing: co-creating the social marketing discipline and brand. Journal of Social Marketing, 2(2), 118-129.CrossRefGoogle Scholar
  42. Lin, K., Yu, A., Chu, P., Chien, C. (2017). User-experience-based design of experiments for new product development of consumer electronics and an empirical study. Journal of Industrial and Production Engineering, 34(7), 504-519.CrossRefGoogle Scholar
  43. Lockwood, T. (2009). Transition: How to become a more design-minded organization. Design Management Review, 20(3), 28-37.CrossRefGoogle Scholar
  44. Martin, R. (2009). The design of business. Harvard Business Press: Boston.Google Scholar
  45. Maduro, S., Fernandes, P., Alves, A. (2018). Management design as a strategic lever to add value to corporate reputation competitiveness in higher education institutions. Competitiveness Review, 28(1), 75-97.CrossRefGoogle Scholar
  46. McGee, L., Spiro, R. (1988). The marketing concept in perspective. Business Horizons, 31(3), 40-45.CrossRefGoogle Scholar
  47. Morgan, R. (1996). Conceptual foundations of marketing and marketing theory. Management Decision, 34(10), 19-26.CrossRefGoogle Scholar
  48. Morsing, M., Kristensen, J. (2002). The question of coherency in corporate branding-over time and across stakeholders. Journal of Communication Management, 6(1), 24-40.CrossRefGoogle Scholar
  49. Mozota, B. (2010). A theoretical model for design in management science. Design Management Journal, 3(1), 30-37.CrossRefGoogle Scholar
  50. Nedergaard, N., Gyrd-Jones, R. (2013). Sustainable brand-based innovation: The role of corporate brands in driving sustainable innovation. Journal of Brand Management, 20(9), 762-778.CrossRefGoogle Scholar
  51. Reinecke S. (2016). What is it that design thinking and marketing management can learn from each other? In: Brenner W., Uebernickel F. (eds), Design Thinking for Innovation, (151-162). Springer: Cham.Google Scholar
  52. Schmiedgen, J., Holger, R. and Köppen, E. (2015). Parts Without a Whole? The Current State of Design Thinking Practice in Organizations. Technische Berichte des Hasso-Plattner-Instituts für Softwaresystemtechnik an der Universität Potsdam, 97.Google Scholar
  53. Schmitt, B. (2009). The concept of brand experience. Journal of Brand Management, 16(7), 417-419.CrossRefGoogle Scholar
  54. Shamiyeh, M. (2016). Designing from the Future. In: Brenner W., Uebernickel F. (eds), Design Thinking for Innovation, (193-219). Springer, Cham.CrossRefGoogle Scholar
  55. Tonkinwise, C. (2011). A taste for practices: Unrepressing style in design thinking. Design Studies, 32(6), 533-545.CrossRefGoogle Scholar
  56. Tranfield, D., Denyer, D., Smart, P. (2003). Towards a methodology for developing evidence-informed management knowledge by means of systematic review. British Journal of Management, 14(3), 207-222.CrossRefGoogle Scholar
  57. Urde, M. (2013). The corporate brand identity matrix. Journal of Brand Management, 20(9), 742-761.CrossRefGoogle Scholar
  58. Volkova, T., Jākobsone, I. (2016). Design thinking as a business tool to ensure continuous value generation. Intellectual Economics, 10(1), 63-69.CrossRefGoogle Scholar
  59. Ward, A., Runcie, E., Morris, L. (2009). Embedding innovation: design thinking for small enterprises. Journal of Business Strategy, 30(2/3), 78-84.CrossRefGoogle Scholar
  60. Webster, J., Watson, R. (2002). Analyzing the past to prepare for the future: Writing a literature review. Management Information Systems Quarterly, 26(2), Xiii-xiii.Google Scholar
  61. Weerawardena, J., O’Cass, A., Julian, C. (2006). Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance. Journal of Business Research, 59(1), 37-45.CrossRefGoogle Scholar
  62. Wahyurini, O., Wardani, K. (2014). Brand identities for cities, The International Journal of Design Management and Professional Practice, 7(1), 13-31.CrossRefGoogle Scholar

Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2020

Authors and Affiliations

  • Benedikt Halstrick
    • 1
    Email author
  • Holger J. Schmidt
    • 2
  • Jörg Henseler
    • 3
  1. 1.UtrechtNiederlande
  2. 2.Hochschule KoblenzKoblenzDeutschland
  3. 3.University of TwenteEnschedeNiederlande

Personalised recommendations