The relationship between strategic communication and news coverage: The Politics-Media-Politics cycle

  • Marc JungblutEmail author


The relationship between different types of strategic communicators and the media is one of the core interests of conflict research (Baden & Meyer, 2018; Wolfsfeld & Yarchi, 2016). Generally, scholars have characterized this relationship as a form of mutual dependency (Wolfsfeld, 1997). While strategic communicators seek to communicate a perspective of reality that is selective and thus benefits their cause, the media “want to get the juiciest information without having to give a free ride” (Wolfsfeld, 2011, p. 11).


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Copyright information

© Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020

Authors and Affiliations

  1. 1.Institut für Kommunikationswissenschaft und Medienforschung (IfKW)Ludwig-Maximilians-Universität MünchenMünchenDeutschland

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