Managing Digitization-Enabled Innovation in Service Systems: Development of an Integrated Method for Digital Technology Management and Service Innovation

  • Stefan Michael GenennigEmail author
Part of the Markt- und Unternehmensentwicklung Markets and Organisations book series (MAU)


Although Roberts gave this statement about three decades ago, the meaning behind it is nowadays as applicable as the day it was published. Technology continues to play an important role in companies’ competitive advantage and technology management (TM) is still challenging, although these challenges have changed, particularly as a result of digitization (Demirkan et al., 2016). Thus, TM remains a factor in the realization of digitization-enabled innovation.


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Copyright information

© Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020

Authors and Affiliations

  1. 1.NürnbergGermany

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