Digital Technology Integration in Service Systems: Identification of Drivers and Challenges in SMEs

  • Stefan Michael GenennigEmail author
Part of the Markt- und Unternehmensentwicklung Markets and Organisations book series (MAU)


Even if the quote states that a large number of SMEs are already carrying out digitization projects, the studies presented earlier have also shown that the SMEs do not perceive themselves as digital pioneers at all. The previous study has also demonstrated that the field of companies is subdivided into active users of digital technologies and actors who are still in a waiting position or at least do not communicate their efforts in the use of digital technology. Accordingly, many organizations are in a decision-making stage regarding the use of new digital technologies.


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Copyright information

© Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020

Authors and Affiliations

  1. 1.NürnbergGermany

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