Introduction: Research Objective

  • Stefan Michael GenennigEmail author
Part of the Markt- und Unternehmensentwicklung Markets and Organisations book series (MAU)


Digitization offers enormous potential for companies and the economy in general, as this quote reveals. However, the use of this potential seems to be unevenly distributed. According to a recent Bitkom study, 74 percent of companies with 2000 or more employees see themselves as digital pioneers, whereas only 35 percent of small and medium-sized enterprises (SMEs) in Germany have this perception.


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Copyright information

© Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020

Authors and Affiliations

  1. 1.NürnbergGermany

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