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Zukunft der Aus- und Weiterbildung in der Markt- und Sozialforschung

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Marktforschung für die Smart Data World

Zusammenfassung

Die Nachfrage nach gut ausgebildeten DatenwissenschaftlerInnen, die sowohl die Fähigkeiten besitzen, Daten auf „traditionellem Weg“ zu erheben und auszuwerten und ebenso mit großen semi- oder gar unstrukturierten Datensätzen zu arbeiten, steigt kontinuierlich an. In diesem Beitrag beschreiben wir, welche Kompetenzen Sozial- und MarktforscherInnen heutzutage benötigen, um am Arbeitsmarkt erfolgreich zu sein. Wir diskutieren Herausforderungen und Chancen im Bereich der Lehre dieser neuen Inhalte und deren Potenzial, den steigenden Bedarf an Fachkräften im Bereich Datenerhebung und Datenanalyse in den kommenden Jahren zu decken.

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Authors and Affiliations

  1. Lehrstuhl für Statistik und sozialwissenschaftliche Methodenlehre, Universität Mannheim, Mannheim, Deutschland

    Florian Keusch & Frauke Kreuter

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  1. Florian Keusch
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  2. Frauke Kreuter
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Correspondence to Florian Keusch .

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Editors and Affiliations

  1. Mutterstadt, Germany

    Bernhard Keller

  2. Twenty54Labs BV, Valkenburg, The Netherlands

    Hans-Werner Klein

  3. Deutsche Gesellschaft für Onlineforschung, Köln, Germany

    Alexandra Wachenfeld-Schell

  4. Studiengang Onlinemedien, Duale Hochschule Baden, Mosbach, Germany

    Thomas Wirth

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Keusch, F., Kreuter, F. (2020). Zukunft der Aus- und Weiterbildung in der Markt- und Sozialforschung. In: Keller, B., Klein, HW., Wachenfeld-Schell, A., Wirth, T. (eds) Marktforschung für die Smart Data World. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-28664-4_1

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  • DOI: https://doi.org/10.1007/978-3-658-28664-4_1

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-28663-7

  • Online ISBN: 978-3-658-28664-4

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