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Part III – Exploring business customers’ value in co-creation

  • Leontin Karl GrafmüllerEmail author
Chapter
Part of the Markt- und Unternehmensentwicklung Markets and Organisations book series (MAU)

Abstract

After analyzing the provider’s perspective in Part II, this part is dedicated to the customers’ domain. Thereby, the studies on the dyadic co-creation process are complemented by the customers’ view. Part III picks up the second research gap and examines the customer value of the co-creation process (see Part I; 2.4 Research gaps and needs ).

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Copyright information

© Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020

Authors and Affiliations

  1. 1.LeipzigGermany

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