To share or not to share – Exploring how sharing behaviour impacts user innovation
- 1.1k Downloads
This paper conceptually and empirically explores the impact of users’ product sharing behaviour on user innovation. This study contributes (i) a new concept labelled “sharing experience” and its operationalization based on the well-established use experience construct, (ii) a typology that categorizes four user groups based on their sharing activity, (iii) an empirical analysis exploring the impact of sharing experience on user innovativeness and (iv) five case studies that provide insights into how sharing impacts the user innovation process. Qualitative and quantitative primary data was collected from a large German farmer sharing community established since 50+ years. Following a pre-study based on 26 interviews with key stakeholders to understand the empirical setting, in a first study we analyzed survey data from 563 respondents. The results indicate that users’ sharing experience is positively associated with user innovativeness in certain situations and that users’ technical expertise appears to positively moderate this relationship. In a second qualitative study we conducted five case studies based on 14 in-depth interviews with user innovators that we identified from the survey finding that users employ two distinct strategies when innovating in sharing settings, namely permanent modifications and reversible add-ons.
Keywordssharing experience construct sharing types ownership
Unable to display preview. Download preview PDF.
We thank Cornelius Herstatt who supported the development of this article and contributed as co-author in an earlier version of this paper. We further thank Kirsten Samson for supporting the pre-study data collection, Tom Oberquelle for collecting survey data and Kristian Lennart Knuth for conducting case study interviews. Gerhard Röhrl has kindly supported the survey on behalf of the German Maschinenring association. We also like to thank all survey and interview participants.
- Bonaccorsi, A., Rossi, C., 2006. Comparing motivations of individual programmers and firms to take part in the open source movement: From community to business. Knowledge, Technology & Policy 18 (4), 40–64.Google Scholar
- Botsman, R., Rogers, R., 2011. What’s mine is yours: how collaborative consumption is changing the way we live. London, Collins.Google Scholar
- Chesbrough, H., Crowther, A.K., 2006. Beyond high tech: early adopters of open innovation in other industries. R & D Management 36 (3), 229–236.Google Scholar
- Hellwig, K., Morhart, F., Girardin, F., Hauser, M., 2015. Exploring Different Types of Sharing: A Proposed Segmentation of the Market for “Sharing” Businesses. Psychology & Marketing 32 (9), 891–906.Google Scholar
- Hinterberger, F., Jasch, C., Hammerl, B., Wimmer, W., 2006. Leuchttürme für industrielle Produkt-Dienstleistungssysteme. Potenzialerhebung in Europa und Anwendbarkeit in Österreich, BMVIT, Wien.Google Scholar
- Lüthje, C., Herstatt, C., 2004. The Lead User method: An outline of empirical findings and issues for future research. R & D Management 34 (5), 553–568.Google Scholar
- Maschinenring 2017. Abrechnung überbetrieblicher Leistungen. Available online: https://www.maschinenring.de/leistungen/maschinen/abrechnung. Accessed: 28-Aug.2017.
- Müller, H., Freytag, J.-C., 2005. Problems, Methods, and Challenges in Comprehensive Data Cleansing. Humboldt-Universität zu Berlin, Institut für Informatik, Berlin.Google Scholar
- Neely, A., 2007. The Servitization of Manufacturing: An Analysis of Global Trends. Paper presented at the 14th European Operations Management Association Conference, Ankara, Turkey, 10 pp. (downloaded on 8 October 2013).Google Scholar
- Neely, A., Benedetinni, O., Visnjic, I., 2011. The servitization of manufacturing: Further evidence. 18th European Operations Management Association Conference, Camebridge, 10 pp. (downloaded on 7 October 2012).Google Scholar
- Pieper, T., 2019. User Innovation Barriers, Impact on User-Developed Products. Springer Gabler VerlagGoogle Scholar
- Pieper, T., Herstatt, C. (2018). User innovation barriers and their impact on user-developed products.Working Paper No.106, Institut für Technologie- und Innovationsmanagement, TUHHGoogle Scholar
- Pöschl, H., 2004. Frauen in der Landwirtschaft - Ein nachrangiges Thema in den Agrarstatistiken. Statistisches Bundesamt: Wiesbaden, 1017–1028.Google Scholar
- Schultz, C., 2009. Collaboration with users of innovative healthcare services – the role of service familiarity. International Journal of Services Technology and Management 12 (3), 338.Google Scholar
- Schultz, C., Hölzle, K., 2014. Motoren der Innovation: Zukunftsperspektiven der Innovationsforschung. Springer Gabler, Wiesbaden.Google Scholar
- Schultz, C., Tietze, F., 2014. Produkt-Service-Systeme als Gegenstand der betriebswirtschaftlichen Innovations-forschung. Motoren der Innovation, Springer Fachmedien Wiesbaden, 57–79.Google Scholar
- Schweisfurth, T.G., Raasch, C., 2014. Embedded lead users—The benefits of employing users for corporate innovation. Research Policy.Google Scholar
- von Hippel, E., 1988. The sources of innovation. McKinsey Quarterly, 72–79.Google Scholar
- von Hippel, E., 2005. Democratizing innovation.Google Scholar