• Dennis Ahrholdt
  • Goetz Greve
  • Gregor Hopf


Die Erfolgsfaktoren erfolgreicher Display-Werbekampagnen sind Gegenstand zahlreicher wissenschaftlicher als auch praktischer Veröffentlichungen. Im folgenden Kapitel werden zentrale Ergebnisse strukturiert dargestellt und diskutiert. Dieses Kapitel erarbeitet grundsätzliche Erfolgszusammenhänge auf Basis wissenschaftlicher Studien und gibt Handlungsempfehlungen für das Mobile Marketing.


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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2019

Authors and Affiliations

  • Dennis Ahrholdt
    • 1
  • Goetz Greve
    • 1
  • Gregor Hopf
    • 1
  1. 1.HSBA Hamburg School of Business AdministrationHamburgDeutschland

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