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Erfolgszusammenhänge beim Online-Shop

  • Dennis Ahrholdt
  • Goetz Greve
  • Gregor Hopf
Chapter

Zusammenfassung

Für Anbieter von Waren- und Dienstleistungen wird als wichtigster Schritt des Online-Marketings der Aufbau und die Pflege eines eigenen Online-Shops gesehen. Im nachfolgenden Kapitel erfolgt die praxisrelevante Aufbereitung von Ergebnissen und Erfolgszusammenhängen zum Thema Online-Shop, die vornehmlich in wissenschaftlicher Forschung diskutiert bzw. identifiziert wurden. Abgeleitet werden Management-Tipps als mögliche Ansatzpunkte für ein innovatives und effektiveres Online-Shop-Management, für einen etwaigen Vorteil – nicht nur im Wettbewerb mit allein ca. 625.000 Online-Shops im deutschsprachigen Raum.

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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2019

Authors and Affiliations

  • Dennis Ahrholdt
    • 1
  • Goetz Greve
    • 1
  • Gregor Hopf
    • 1
  1. 1.HSBA Hamburg School of Business AdministrationHamburgDeutschland

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