The phenomena I studied were somewhat of a new topic in the German context. Because of this, I initially conducted the data collection stage of the research based on Grounded Theory methodology in order to construct research questions, conduct the literature review and collect data. I started the field research with openended questions which were designed to analyze the different aspects and components of the concept of ‘the good life’. In the primary phase, I first learned of and understood the concept of qualitative research before I investigated how to conduct research based on Grounded Theory methodology.
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