Integrated planning – is it merely a myth?
Is there anything new to say about corporate planning? After all, operative planning systems have been common practice since the 1920’s; and strategic planning has long since taken over business as we know it. Indeed, most German companies have been using long-term planning since the 1970’s, which, through the acquisition of strategic planning systems, was eventually developed into strategic management systems. Should one assume, as a result, that companies are now highly experienced in this area? Most certainly not, as recent research findings based on case studies indicate. Planning processes in German companies are by no means highly developed. Instead, integrated, coordinated planning still appears to be more of a myth than reality.
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