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Strategien zur Entwicklung der Zusammenarbeit von Wissenschaft und Wirtschaft

Insights in Science Marketing, Barrieren und Treiber, Anreizsysteme und Nudges
  • Thomas BaakenEmail author
Chapter

Zusammenfassung

Der Beitrag trägt ausgewählte Erkenntnisse der Forschung zu Science Marketing und Wissenschafts-Wirtschafts-Kooperationen zusammen und bereitet sie in Form kurzer zugespitzter „Insights“ für praktische und politische Entscheidungsträger auf. Diese Insights können künftige Strategien in der Zusammenarbeit von Wirtschaft und Wissenschaft erfolgreicher machen.

Dabei werden der Marketingansatz im Wissenstransfer, Barrieren und Treiber für Akteure in Wissenschaft-Wirtschafts-Kooperationen sowie Anreizsysteme zur Motivation der Forscher für das Management für Hochschulen angesprochen.

Zur Beförderung der Diskussion wurde Wert auf Erkenntnisse gelegt, die tradierte Standpunkte hinter sich lassen und neue Perspektiven öffnen sollen.

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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2019

Authors and Affiliations

  1. 1.Science-to-Business Marketing Centre der FH MünsterFachhochschule MünsterMünsterDeutschland

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