Market accountability frame
The market accountability frame mirrors the fourth field of importance in the context of underlying conditions for the development of MA in Latin America. It relates to the “system of supply and demand, in which the free choices of the public are given free reign and considerations of efficiency also play a role” (Bardoel & D’Haenens, 2004, p. 9), and stands in close connection especially to the political accountability frame. When “[. . . ] commercial interests [. . . ] determine a political agenda [in a] democracy” (Lilián Celiberti: 25), a closer look has to be taken at the economic conditions, in this case for the Brazilian, Argentinian, and Uruguayan media sectors.
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