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Introduction

  • Michael HoeckEmail author
Chapter
Part of the Edition KWV book series (EKWV)

Abstract

When firms approach a new foreign target market, they decide on the logic of value creation of their foreign activities, the scope of their activities in the target market, and the governance structure for these activities (Gulati and Singh 1998). Market entry should enable the foreign investor to deploy, maintain, and develop the assets and capabilities that allow the local operations to realise the logic of value creation (Kogut and Zander 1993, Root 1994).

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Copyright information

© Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2008

Authors and Affiliations

  1. 1.Proyecta Ventures GmbHHerrsching a. AmmerseeGermany

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