Group Preferences and Forecast Sharing in Supply Chains
Production planners make decisions about production volumes to meet future market demand. To make these decisions, they rely on demand forecasts, which require market knowledge. Therefore, forecasts are rarely created by production planners but by demand planners (cf. Chen 2005; Scheele et al. 2012). Accurate forecast information is crucial for the success of organizations (cf. Cachon and Lariviere 2001; Chen 2005; Terwiesch et al. 2005).
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