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Die Gestaltung des Einkaufserlebnisses

  • Andreas TothEmail author
Chapter

Zusammenfassung

In diesem Kapitel wird auf die Grundlagen der Einkaufserlebnisforschung eingegangen. Zielsetzung hier ist es, ein möglichst umfassendes Verständnis der Treiber des Einkaufserlebnisses zu erlangen und dabei auf aktuelle Entwicklungen in der Gestaltung des Einkaufserlebnisses in der Praxis einzugehen.

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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2019

Authors and Affiliations

  1. 1.MünchenDeutschland

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