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Intercultural Corporate Communication in the Luxury Hotel Industry

  • Valentin Borza
Chapter

Abstract

Undoubtedly, the fast increase in business globalisation within the luxury hotel industry has brought about an enlarged necessity for effective international working and communication. Indeed, the luxury hotel industry has an exceptionally significant position as a segment of the tourism and hospitality sector and has experienced constant economic growth and industrial increase according to recent data. Baum et al. underline that the hotel luxury industry still faces the challenge of communication due to cultural diversity among employees and guests. Subsequently, international businesses demand a global mindset from their labour force so that the organisation can smoothly reach its objective. The management of those hotel companies is frequently unsatisfactorily prepared to deal with the high uncertainty experienced in intercultural communication. The question of effective intercultural communication on a corporate level for internationally operated luxury hotel companies is at the forefront.

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© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2018

Authors and Affiliations

  • Valentin Borza
    • 1
  1. 1.Travix International B.V.GM AmsterdamNetherlands

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