How Stable is Event-Related Country-Image Change?

The Eurovision Song Contest 2012 in Azerbaijan: What effect remains years after the event?
  • Marc HerzEmail author
  • Julius Arnegger
  • Marius Mayer


In recent decades, numerous studies have examined the effect of (mega-) events on host countries. Various authors have assessed how events can help countries and destinations both from an economic and an image perspective (Wong and Tang, 2016). In this regard, a country may benefit from a mega-event directly, meaning economically through increased tourism activities, infrastructure investments and international funding, and indirectly, through an improvement in the host country’s image thanks to positive advertising and media coverage related to the event.


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© Springer Fachmedien Wiesbaden GmbH 2018

Authors and Affiliations

  1. 1.BerlinDeutschland

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