Online-/Offline Shopping

Chapter
First Online:

Zusammenfassung

Der Artikel beschreibt die Möglichkeiten, die sich durch den Einsatz von Online-Dienstleistungen für Offline-Händler ergeben. Insbesondere Händler, die gleichzeitig einen Online-Shop wie ein grosses Filialnetz besitzen, profitieren von diesen Ansätzen.

Schlüsselwörter

Online-Shop Offline-Handel Beacons M-Payment Empfehlungssysteme 
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Copyright information

© Springer Fachmedien Wiesbaden GmbH 2017

Authors and Affiliations

  1. 1.ZHAW School of EngineeringWinterthurSchweiz

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