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Analysis: How Nintendo Created a New Market through the Strategic Innovation Wii

  • Jörg Ziesak
  • Thomas BarschEmail author
Chapter
Part of the FOM-Edition book series (FOMEDITION)

Abstract

In the year 2009, Nintendo was placed fifth in BusinessWeek’s ranking of the world’s most innovative companies. This confirms Nintendo’s significant transformation into an innovative design powerhouse that redefined the predominant business value factors of the video game industry. However, a few years ago no analyst would have anticipated that Nintendo would develop in this direction.

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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2019

Authors and Affiliations

  1. 1.BrüsselBelgium
  2. 2.IllingenGermany

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