The Counterculture Industry

Queering the Totalitarian Male Physique in the Pet Shop Boys’ Go West and Lady Gaga’s Alejandro
  • Gilad PadvaEmail author


Whereas Neo Marxist thinkers regularly focus on the hegemonic heterosexual Culture Industry, the idea that a counterculture can constitute and maintain its own profitable Culture Industry is generally unrecognized. This essay problematizes two popular countercultural music videos: the Pet Shop Boysʼ “Go West” which ironizes the Soviet fetishization of muscular male physique, and Lady Gagaʼs “Alejandro” which erotically objectifies the athletic bodies of fascist soldiers and their quasi-Nazi regalia. This essay suggests that the totalitarian male bodies in these music videos, however, are not only commercialized and objectified but are also inverted and subverted.


Culture Industry Queer theory Male body Pet Shop Boys Lady Gaga 


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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2019

Authors and Affiliations

  1. 1.Faculty of Social and Cultural SciencesBeit Berl CollegeBeit BerlIsrael

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