Soziale Appelle in der Gesundheitskommunikation

  • Doreen ReifegersteEmail author


Soziale Appelle beziehen sich im Gegensatz zu Gesundheitsappellen auf die sozialen Konsequenzen eines gesundheitsrelevanten Verhaltens und nicht auf die körperlichen und mentalen Risiken. Insbesondere für Bevölkerungsgruppen, denen soziale Ziele wichtiger als Gesundheit (d. h. ihre biophysiologische Unversehrtheit) sind, kann diese Botschaftsstrategie zielführend sein, um sie zu erreichen und ihre Gesundheit zu verbessern. Der Beitrag stellt verschiedene Formen sozialer Appelle und den entsprechenden Forschungsstand dar.


Soziale Konsequenzen Präventionskommunikation Botschaftsstrategien Wirkungen Persuasion 


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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2019

Authors and Affiliations

  1. 1.Seminar für Medien- und KommunikationswissenschaftErfurtDeutschland

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