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Die Entertainment-Education-Strategie zur Gesundheitsförderung in Forschung und Praxis

  • Sarah LubjuhnEmail author
  • Martine Bouman
Chapter

Zusammenfassung

Entertainment-Education (EE) beschreibt einen Prozess, in dem Medienbotschaften entwickelt und umgesetzt werden, die zugleich unterhaltend und bildend wirken sollen. Was sind Potenziale und Herausforderungen dieser Strategie und wie wird EE in Forschung und Praxis diskutiert und angewendet? Der Beitrag argumentiert, dass EE ein wirksames Konzept darstellt, um spezifische Zielgruppen mit Gesundheitsthemen zu erreichen. Der Beitrag stellt zunächst die theoretischen Grundlagen von EE, Wirkungsweisen und Beispiele für Kooperationsprojekte vor und schließt mit einer ethischen Betrachtung sowie einem Fazit.

Schlüsselwörter

Entertainment-Education (EE) Gesundheitskommunikation Unterhaltungsmedien Effektforschung EE-Kooperationsforschung Medienethik 

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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2019

Authors and Affiliations

  1. 1.Center for Media & HealthGoudaNiederlande

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