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Emotionen in der Gesundheitskommunikation

  • Anne BartschEmail author
  • Andrea KloßEmail author
Chapter

Zusammenfassung

Emotionen spielen bei der Verarbeitung von Gesundheitsbotschaften eine wichtige Rolle. Sie können Einstellungs- und Verhaltensänderungen begünstigen, aber auch kontraproduktive Wirkungen hervorrufen. Dieses Kapitel gibt einen Überblick über emotionspsychologische Grundlagen, die für das Verständnis emotionaler Prozesse in der Gesundheitskommunikation von Bedeutung sind. Im Anschluss werden Kernbefunde zu einzelnen Emotionen (z. B. Furcht, Ärger, Empathie) sowie gemischten Emotionen und aufeinanderfolgenden Emotionen vorgestellt.

Schlüsselwörter

Emotionen Kognitive Informationsverarbeitung Motivation Gesundheitskommunikation Gemischte Emotionen 

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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2019

Authors and Affiliations

  1. 1.Institut für Kommunikations- und MedienwissenschaftUniversität LeipzigLeipzigDeutschland

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