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Die Bedeutung von Videoplattformen für die Gesundheitskommunikation

  • Nicola DöringEmail author
Chapter

Zusammenfassung

Videoplattformen im Internet stellen neue Kanäle der Gesundheitskommunikation dar, die an Bedeutung und Reichweite gewinnen. Video-Kommunikatoren sind dabei Gesundheitsprofis, Medienprofis, vor allem aber Gesundheitslaien, die diverse Krankheiten und Beschwerden, medizinische Behandlungsmethoden sowie gesundheitsbewusste Lebensweisen und Prävention thematisieren. Derartige direkt gesundheitsbezogene sowie indirekt gesundheitsrelevante Online-Videos existieren in großer Fülle und haben teilweise sehr hohe Reichweiten, dabei ist die Inhaltsqualität ausgesprochen heterogen. Dementsprechend kann die Rezeption von Online-Gesundheitsvideos sowohl mit positiven Wirkungen (z. B. Patienten-Empowerment), als auch mit negativen Wirkungen (z. B. Verbreitung von Fehlinformationen) einhergehen. Der Beitrag beschreibt erstmals umfassend die Gesundheitskommunikation mittels Online-Videos als wichtigen neuen Untersuchungsgegenstand für die Kommunikationswissenschaft, referiert anhand der Lasswell-Formel den interdisziplinären Forschungsstand und zeigt Forschungslücken auf.

Schlüsselwörter

Online-Kommunikation Online-Videos Webvideos YouTube Peer-to-Peer-Gesundheitskommunikation Experten-Laien-Gesundheitskommunikation 

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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2019

Authors and Affiliations

  1. 1.Institut für Medien und KommunikationswissenschaftTechnische Universität IlmenauIlmenauDeutschland

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