Zusammenfassung
Der Gegenstand des vorliegenden Buchs sind Opportunities zur Generierung substanziellen Unternehmenswachstums sowie die Tools, um diese Opportunities zu erkennen. Kap. 1 legt dazu einige Grundlagen, insbesondere in Bezug auf die Frage, ob Unternehmen überhaupt dauerhaft wachsen und existieren können und welche Rolle neue Opportunities für das Wachstum spielen.
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