Advertisement

Stand und Perspektiven der Eventforschung aus Sicht des Marketing

  • Jan Drengner
  • Julia Köhler
Part of the Markenkommunikation und Beziehungsmarketing book series (MBM)

Zusammenfassung

Veranstaltungen, die ihren Besuchern etwas Außergewöhnliches bieten, sind kein neues Phänomen moderner westlicher Gesellschaften. Vielmehr inszenierten auch die Menschen vergangener Epochen Feste und Feiern, die im Sinne einer „organisierten Einzigartigkeit“ (Gebhardt 2000, S. 18) der Erreichung unterschiedlicher politischer, religiöser, sozialer oder wirtschaftlicher Ziele dienten (z. B. Gladiatorenkämpfe im römischen Reich, Massenspektakel im Nationalsozialismus oder Sozialismus, Karneval) (vgl. Gebhardt 2000).

Literaturverzeichnis

  1. ACHROL, R. S.;KOTLER, P. (1999): Marketing in the Network Economy, in: Journal of Marketing, Vol. 63, 1999, Special Issue, pp. 146–163.Google Scholar
  2. ALEXANDRIS, K.;TSAOUSI, E.;JAMES, J. (2007): Predicting Sponsorship Outcomes from Attitudinal Constructs: The Case of a Professional Basketball Event, in: Sport Marketing Quarterly, Vol. 16, 2007, No. 3, pp. 130–139.Google Scholar
  3. ANDERSSON, T. D.;GETZ, D. (2008): Stakeholder Management Strategies of Festivals, in: Journal of Convention & Event Tourism, Vol. 9, 2008, No. 3, pp. 199–220.Google Scholar
  4. ANDERSSON, T. D.;LUNDBERG, E. (2013): Commensurability and Sustainability: Triple Impact Assessments of a Tourism Event, in: Tourism Management, Vol. 37, 2013, pp. 99–109.Google Scholar
  5. ASHILL, N. J.;DAVIES, J.;JOE, A. (2001): Consumer Attitudes towards Sponsorship: A Study of a National Sports Event in New Zealand, in: International Journal of Sports Marketing & Sponsorship, Vol. 2, 2001, No. 4, pp. 291–313.Google Scholar
  6. BAADE, R. A.;MATHESON, V. A. (2004): The Quest for the Cup: Assessing the Economic Impact of the World Cup, in: Regional Studies, Vol. 38, 2004, No. 4, pp. 343–354.Google Scholar
  7. BACHLEITNER, R.;ZINS, A. H. (1999): Cultural Tourism in Rural Communities: The Residents’ Perspective, in: Journal of Business Research, Vol. 44, 1999, No. 3, pp. 199–209.Google Scholar
  8. BAGOZZI, R. P. (1975): Marketing as Exchange, in: Journal of Marketing, Vol. 39, 1975, No. 4, pp. 32–39.Google Scholar
  9. BAKER, D. A.;CROMPTON, J. L. (2000): Quality, Satisfaction and Behavioral Intentions, in: Annals of Tourism Research, Vol. 27, 2000, No. 3, pp. 785–804.Google Scholar
  10. BALDUCK, A.-L.;MAES, M.;BUELENS, M. (2011): The Social Impact of the Tour de France: Comparisons of Residents’ Pre- and Post-event Perceptions. European Sport Management Quarterly, in: European Sport Management Quarterly, Vol. 11, 2011, No. 2, pp. 91–113.Google Scholar
  11. BARKER, M.;PAGE, S. J.;MEYER, D. H. (2001): Evaluating the Impact of the 2000 America’s Cup on Auckland, New Zealand, in: Event Management, Vol. 7, 2001, No. 2, pp. 79–92.Google Scholar
  12. BARQUET, A.;BRIDA, J. G.;OSTI, L.;SCHUBERT, S. (2011): An Analysis of Tourists’ Expenditure on Winter Sports Events through the Tobit Censorate Model, in: Tourism Economics, Vol. 17, 2011, No. 6, pp. 1197–1217.Google Scholar
  13. BARROS, C. P.;SILVESTRE, A. L. (2006): An Evaluation of the Sponsorship of EURO 2004, in: International Journal of Sports Marketing & Sponsorship, Vol. 7, 2006, No. 3, pp. 193–212.Google Scholar
  14. BELENTSCHIKOW, V.;KÖHLER, J.;GEIER, R. (2012): Zur Bedeutung der Messung von Medieneffekten im Rahmen der Wirkungskontrolle von Veranstaltungen, in: Zanger, C. (Hrsg.): Erfolg mit nachhaltigen Eventkonzepten, Wiesbaden 2012, S. 245- 264.Google Scholar
  15. BEYER, T. (2006): Determinanten der Sportrezeption: Erklärungsmodell und kausalanalytische Validierung am Beispiel der Fußballbundesliga, Wiesbaden 2006.Google Scholar
  16. BISCAIA, R.;CORREIA, A.;ROSADO, A.;MAROCO, J.;ROSS, S. (2012): The Effects of Emotions on Football Spectators’ Satisfaction and Behavioural Intentions, in: European Sport Management Quarterly, Vol. 12, 2012, No. 3, pp. 227–242.Google Scholar
  17. BOGUSCH, S.;SPELLERBERG, A.;TOPP, H. H.;WEST, C. (HRSG.) (2009): Organisation und Folgewirkung von Großveranstaltungen: Interdisziplinäre Studien zur FIFA Fussball-WM 2006™, Wiesbaden 2009.Google Scholar
  18. BOO, S.;KO, D. -W;BLAZEY, M. A. (2007): An Exploration of the Influence of Prior Visit Experience and Residence on Festival Expenditures, in: Event Management, Vol. 10, 2007, No. 2, pp. 123–132.Google Scholar
  19. BOWEN, H. E.;DANIELS, M. J. (2005): Does the Music Matter? Motivations for Attending a Music Festival, in: Event Management, Vol. 9, 2005, No. 3, pp. 155–164.Google Scholar
  20. BULL, C.;LOVELL, J. (2007): The Impact of Hosting Major Sporting Events on Local Residents: an Analysis of the Views and Perceptions of Canterbury Residents in elation to the Tour de France 2007, in: Journal of Sport & Tourism, Vol. 12, 2007, No. 3/4, pp. 229–248.Google Scholar
  21. BURGAN, B.;MULES, T. (1992): Economic Impact of Sporting Events, in: Annals of Tourism Research, Vol. 19, 1992, No. 4, pp. 700–710.Google Scholar
  22. BURNS, J.;HATCH, T.; MULES; T. (1986): The Adelaide Grand Prix. The Impact of a Special Event, Adelaide 1986.Google Scholar
  23. CARLSEN, J.;ANDERSSON, T. D.;ALI-KNIGHT, J.;JAEGER, K.;TAYLOR, R. (2010): Festival Management Innovation and Failure, in: International Journal of Event and Festival Management, Vol. 1, 2010, No. 2, pp. 120–131.Google Scholar
  24. CARO, L. M.;GARCIA, J. A. M. (2007): Consumer Satisfaction with a Periodic Reoccurring Sport Event and the Moderating Effect of Motivations, in: Sport Marketing Quarterly, Vol. 16, 2007, No. 2, pp. 70–81.Google Scholar
  25. CEGIELSKI, M.;MULES, T. (2002): Aspects of Residents’ Perceptions of the GMC 400 - Canberra’s V8 Supercar Race, in: Current Issues in Tourism, Vol. 5, 2002, No. 1, pp. 54–70.Google Scholar
  26. CELA, A.;KNOWLES-LANKFORD, J.;LANKFORD, S. (2007): Local Food Festivals in Northeast Iowa Communities: A Visitor and Economic Impact Study, in: Managing Leisure, Vol. 12, 2007, No. 2 & 3, pp. 171–187.Google Scholar
  27. CHALIP, L.;GREEN, C.;HILL, B. (2003): Effects of Sport Event Media on Destination Image and Intention to Visit, in: Journal of Sport Management, Vol. 17, 2003, No. 3, pp. 214–234.Google Scholar
  28. CHANDLER, J. D.;VARGO, S. L. (2011): Contextualization and Value-In-Context: How Context Frames Exchange, in: Marketing Theory, Vol. 11, 2011, No. 1, pp. 35–49.Google Scholar
  29. CHEN, C.-Y;LIN, Y.-H;CHIU, H.-T (2013): Development and Psychometric Evaluation of Sport Stadium Atmosphere Scale in Spectator Sport Events, in: European Sport Management Quarterly, Vol. 13, 2013, No. 2, pp. 200–215.Google Scholar
  30. CHENG, E.;JARVIS, N. (2010): Residents’ Perception of the Social-cultural Impacts of the 2008 Formula 1 Singtel Singapore Grand Prix, in: Event Management, Vol. 14, 2010, No. 2, S. 91–106.Google Scholar
  31. CHOI, J.;TSUJI, Y.;HUTCHINSON, M.;BOUCHET, A. (2011): An Investigation of Sponsorship Implications within a State Sports Festival: The Case of the Florida Sunshine State Games, in: International Journal of Sports Marketing & Sponsorship, Vol. 12, 2011, No. 2, pp. 108–123.Google Scholar
  32. CIANFRONE, B. A.;ZHANG, J. J. (2006): Differential Effects of Television Commercials, Athlete Endorsements, and Venue Signage During a Televised Action Sports Event, in: Journal of Sport Management, Vol. 20, 2006, No. 3, pp. 322–344.Google Scholar
  33. CLARKSON, M. E. (1995): A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance, in: Academy of Management Review, Vol. 20, 1995, No. 1, pp. 92–117.Google Scholar
  34. CRANE, A.;MATTEN, D. (2004): Business Ethics: A European Perspective. Managing Corporate Citizenship and Sustainability in the Age of Globalisation, Oxford 2004.Google Scholar
  35. CROMPTON, J. (1995): Economic Impact Analysis of Sports Facilities and Events: Eleven Sources of Misapplication, in: Journal of Sport Management, Vol. 34, 1995, No. 9, pp. 14–35.Google Scholar
  36. CROMPTON, J. L. (2003): Adapting Herzberg: A Conzeptualization of the Effects of Hygiene and Motivator Attributes on Perceptions of Event Quality, in: Journal of Travel Research, Vol. 41, 2003, No. 3, pp. 305–310.Google Scholar
  37. CROMPTON, J. L. (2006): Economic Impact Studies: Instruments for Political Shenanigans, in: Journal of Travel Research, Vol. 45, 2006, No. 1, pp. 45–67.Google Scholar
  38. CROMPTON, J.;LEE, S.;SHUSTER, T. (2001): A Guide for Undertaking Economic Impact Studies: The Springfest Example, in: Journal of Travel Research, Vol. 40, 2001, No. 1, pp. 79–87.Google Scholar
  39. CROMPTON, J. L.;MCKAY, S. L. (1994): Measuring the Economic Impact of Festivals and Events: Some Myths, Misapplications and Ethical Dilemmas, in: Festival Management & Event Tourism, Vol. 2, 1994, No. 1, pp. 33–43.Google Scholar
  40. CSIKSZENTMIHALYI, M. (1975): Beyond boredom and anxiety, San Francisco 1975.Google Scholar
  41. DANIELS, M. (2004): Beyond Input-Output Analysis: Using Occupation-Based Modeling to Estimate Wages Generated by a Sport Tourism Event, in: Journal of Travel Research, Vol. 43, 2004, No. 1, pp. 75–82.Google Scholar
  42. DANIELS, M.;NORMAN, W. (2003): Estimating the Economic Impacts of Seven Regular Sport Tourism Events, in: Journal of Sport Tourism, Vol. 8, 2003, No. 4, pp. 214–222.Google Scholar
  43. DANIELS, M. J.;NORMAN, W. C.;HENRY, M. S. (2004): Estimating Income Effects of Sport Tourism Event, in: Annals of Tourism Research, Vol. 31, 2004, No. 1, pp. 180–199.Google Scholar
  44. DECCIO, C.;BALOGLU, S. (2002): Nonhost Community Resident Reactions to the 2002 Winter Olympics: The Spillover Impacts, in: Journal of Travel Research, Vol. 41, 2002, No. 1, pp. 46–56.Google Scholar
  45. DEES, W.;BENNETT, G.;FERREIRA, M. (2010): Personality Fit in NASCAR: An Evaluation of Driver-Sponsor Congruence and its Impact on Sponsorship Effectiveness Outcomes, in: Sport Marketing Quarterly, Vol. 19, 2010, No. 1, pp. 25–35.Google Scholar
  46. DEES, W.;BENNETT, G.;TSUJI, Y. (2007): Attitudes toward Sponsorship at a State Sport Festival, in: Event Management, Vol. 10, 2007, No. 2, pp. 89–101.Google Scholar
  47. DEES, W.;BENNETT, G.;VILLEGAS, J. (2008): Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program, in: Sport Marketing Quarterly, Vol. 17, 2008, No. 2, pp. 79–89.Google Scholar
  48. DEERY, M.;JAGO, L. (2010): Social Impacts of Events and the Role of Anti-Social Behaviour, in: International Journal of Event and Festival Management, Vol. 1, 2010, No. 1, pp. 8–28.Google Scholar
  49. DELAMERE, T. (2001): Development of a Scale to Measure Resident Attitudes Toward the Social Impacts of Community Festivals, Part II: Verification of the Scale, in:Event Management, Vol. 7, 2001, No. 1, pp. 25–38.Google Scholar
  50. DELAMERE, T.;WANKEL, L. M.;HINCH, T. D. (2001): Development of a Scale to Measure Resident Attitudes Toward the Social Impacts of Community Festivals, Part I: Item Generation and Purification of the Measure, in: Event Management, Vol. 7, 2001, No. 1, pp. 11–24.Google Scholar
  51. DELPY, L.;LI, M. (1998): The Art and Science of Conducting Economic Impact Studies, in: Journal of Vacation Marketing, Vol. 4, 1998, No. 3, pp. 230–254.Google Scholar
  52. DICKSON, C.;ARCODIA, C. (2010): Promoting Sustainable Event Practice: The Role of Professional Associations. Special Issue on Event Studies, in: International Journal of Hospitality Management, Vol. 29, 2010, No. 2, pp. 236–244.Google Scholar
  53. Diller, H. (2011): Die Bedeutung des Beziehungsmarketing für den Unternehmenserfolg, in: Hippner, H.;Hubrich, B.;Wilde, K. D. (Hrsg.): Grundlagen des CRM - Strategie, Geschäftsprozesse und IT-Unterstützung, Wiesbaden 2011, S. 247–270.Google Scholar
  54. DREES, N. (1992): Sportsponsoring, 3. Aufl., Wiesbaden 1992.Google Scholar
  55. DRENGNER, J. (2013a): Markenkommunikation mit Sport - Wirkungsmodell für die Markenführung aus Sicht der Service-Dominant Logic, Wiesbaden 2013.Google Scholar
  56. DRENGNER, J. (2013b): Eventmarketing und Social Media-Kommunikation als Instrumente des Managements von Markenbeziehungen aus der Pespektive der Service- Dominant Logic, in: Zanger, C. (Hrsg.): Events im Zeitalter von Social Media - Stand und Perspektiven der Eventforschung, Wiesbaden 2013, S. 64–84.Google Scholar
  57. DRENGNER, J. (2008): Imagewirkungen von Eventmarketing: Entwicklung eines ganzheitlichen Ansatzes, 3. Aufl., Wiesbaden 2008.Google Scholar
  58. DRENGNER, J.;GAUS, H.;JAHN, S. (2008): Does Flow Influence the Brand Image?, in: Journal of Advertising Research, Vol. 47, 2008, No. 1, pp. 138–147.Google Scholar
  59. DRENGNER, J.;GAUS, H.;ZANGER, C. (2004): Die Passfähigkeit zwischen Produkt und Kommunikationsinhalt beim Eventmarketing - Eine empirische Studie unter Anwendung der Korrespondenz¬analyse, in: Jahrbuch der Absatz- und Verbrauchsforschung, 50. Jg., 2004, Nr. 4, S. 411–431.Google Scholar
  60. DRENGNER, J.;JAHN, S. (2012): Konsumerlebnisse im Dienstleistungssektor: Die Konzeptualisierung des Erlebniskonstrukts am Beispiel kollektiv-hedonistischer Dienstleistungen, in: Bruhn, M.;Hadwich, K. (Hrsg.): Customer Experience (Forum Dienstleistungsmanagement), Wiesbaden 2012, S. 227–249.Google Scholar
  61. DRENGNER, J.;JAHN, S.;GAUS, H. (2012): Creating Loyalty in Collective Hedonic Services – The Role of Satisfaction and Psychological Sense of Community, in: Schmalenbach Business Review, Vol. 64, 2012, No. 1., pp. 2–19.Google Scholar
  62. DRENGNER, J.;JAHN, S.;GAUS, H. (2010): Events and Loyalty Formation: The Role of Satisfaction, Felt Community, Emotional Experience, and Frequency of Use, in: Zanger, C. (Hrsg.): Stand und Perspektiven der Eventforschung, Wiesbaden 2010, S. 151–165.Google Scholar
  63. DRENGNER, J.;JAHN, S.;ZANGER, C. (2011): Measuring Event-Brand Congruence, in: Event Management, Vol. 15, 2011, No. 1, pp. 25–36.Google Scholar
  64. DWYER, L.;FORSYTH, P.;SPURR, R. (2006): Assessing the Economic Impacts of Events: A Computable General Equilibrium Approach, in: Journal of Travel Research, Vol. 45, 2006, No. 1, pp. 59–66.Google Scholar
  65. DWYER, L.;MELLOR, R.;MISTILIS, N.;MULES, T. (2000): A Framework for Assessing "Tangible" and "Intangible" Impacts of Events and Conventions, in: Event Management, Vol. 6, 2000, No. 1, pp. 175–189.Google Scholar
  66. DWYER, L.;MELLOR, R.;MISTILIS, N.;MULES, T. (2001): Forecasting the Economic Impacts of Events and Conventions, in: Event Management, Vol. 6, 2001, No. 1, pp. 191–204.Google Scholar
  67. EAGLY, A. H.;CHAIKEN, S. (1993): The Psychology of Attitudes, Fort Worth 1993.Google Scholar
  68. EDVARDSSON, B.;TRONVOLL, B.;GRUBER, T. (2011): Expanding Understanding of Service Exchange and Value Co-Creation: A Social Construction Approach, in: Journal of the Academy of Marketing Science, Vol. 39, 2011, No. 2, pp. 327–339.Google Scholar
  69. ELKINGTON, J. (1998): Cannibals with Forks: The Triple Bottom Line of 21st Century. Gabriola Island, BC 1998.Google Scholar
  70. ERICKSON, G. S.;KUSHNER, R. J. (1999): Public Event Networks: An Application of Marketing Theory to Sporting Events, in: European Journal of Marketing, Vol. 33, 1999, No. 3/4, pp. 348–364.Google Scholar
  71. FALKHEIMER, J. (2008): Events Framed by the Mass Media: Media Coverage and Effects of America’s Cup Preregatta in Sweden, in: Event Management, Vol. 11, 2008, No. 1-2, pp. 81–88.Google Scholar
  72. FAIRLEY, S.;TYLER, B. DAVID;K., PAMM,;D’ELIA, K. (2011): The Formula One Australian Grand Prix: Exploring the Triple Bottom Line, in: Sport Management Review, Vol. 14, 2011, No. 2, pp. 141–152.Google Scholar
  73. FLECK, N. D.;QUESTER, P. G. (2007): Birds of a Feather Flock Together… Definition, Role and Measure of Congruence: An Application to Sponsorship, in: Psychology & Marketing, Vol. 24, 2007, No. 11, pp. 975–1000.Google Scholar
  74. FORMICA, S.;UYSAL, M. (1998): Market Segmentation of an International Cultural- Historical Event in Italy, in: Journal of Travel Research, Vol. 36, 1998, No. 4, pp. 16–24.Google Scholar
  75. FRECHTLING, D. (2006): An Assessment of Visitor Expenditure Methods and Models, in: Journal of Travel Research, Vol. 45, 2006, No. 1, pp. 26–35.Google Scholar
  76. FREDLINE, E. (2000): Host Community Reactions to Major Sporting Events. The Gold Coast Indy and the Australian Formula One Grand Prix in Melbourne, Brisbane 2000.Google Scholar
  77. FREDLINE, E.;JAGO, L.;DEERY, M. (2003): The Development of a Generic Scale to Measure the Social Impacts of Events, in: Event Management, Vol. 8, 2003, No. 1, pp. 23–37.Google Scholar
  78. FREDLINE, E.;DEERY, M.;JAGO, L. (2005): Testing of a Compressed Generic Instrument to Assess Host Community Perceptions of Events: A Case Study of the Australian Open Tennis Tournament, in: J. Allen (Ed.): Third International Event Conference, The Impacts of Events, Sydney 2005, pp. 250–269.Google Scholar
  79. FREDLINE, E.;FAULKNER, B. (2002): Residents’ Reactions to the Staging of Major Motorsport Events within their Communities: A Cluster Analysis, in: Event Management, Vol. 7, 2002, No. 2, pp. 103–114.Google Scholar
  80. FREDLINE, L.;RAYBOULD, M.;JAGO, L.;DEERY, M. (2005): Triple Bottom Line Event Evaluation: A Proposed Framework for Holistic Event Evaluation, in: J. Allen (Ed.): Third International Event Conference, The Impacts of Events, Sydney 2005, pp. 2–15.Google Scholar
  81. FROW, P.;PAYNE, A. (2011): A Stakeholder Perspective of the Value Proposition Concept, in: European Journal of Marketing, Vol. 45, 2011, No. 1/2, pp. 223–240.Google Scholar
  82. FUNK, D. C. (2001): Development of the Sport Interest Inventory (SII): Implications for Measuring Unique Consumer Motives at Team Sporting Events, in: International Journal of Sports Marketing & Sponsorship, Vol. 3, 2001, No. 3, pp. 291–316.Google Scholar
  83. FUNK, D. C.;MAHONY, D. F.;RIDINGER, L. L. (2002): Characterizing Consumer Motivation as Individual Difference Factors: Augmenting the Sport Interest Onventory (SII) to Explain Level of Spectator Support, in: Sport Marketing Quarterly, Vol. 11, 2002, No. 1, pp. 33–43.Google Scholar
  84. GANS, P.;HORN, M.;ZEMANN, C. (2003): Sportgroßveranstaltungen - ökonomische, ökologische und soziale Wirkungen. Ein Bewertungsverfahren zur Entscheidungsvorbereitung und Erfolgskontrolle, Bonn 2003.Google Scholar
  85. GAUS, H.;MÜLLER, E. (2012): Eventaufklärung zum Klima schonenden Mobilitätsverhalten, in: Zanger, C. (Hrsg.): Erfolg mit nachhaltigen Eventkonzepten, Wiesbaden 2012, S. 181–195.Google Scholar
  86. GEBHARDT, W. (2000): Feste, Feiern und Events. Zur Soziologie des Außergewöhnlichen, in: Gebhardt, W.;Hitzler, R.;Pfadenhauer, M. (Hrsg.): Events: Soziologie des Außergewöhnlichen, Opladen 2000, S. 17–31.Google Scholar
  87. GELAN, A. (2003): Local Economic Impacts. The British Open, in: Annals of Tourism Research, Vol. 30, 2003, No. 2, pp. 406–425.Google Scholar
  88. GETZ, D. (2002): Why Festivals Fail, in: Event Management Vol. 7, 2002, No. 4, pp. 209–219.Google Scholar
  89. GETZ, D.;ANDERSSON, T. (2010): Festival Stakeholders: Exploring Relationships and Dependency Through a Four-Country Comparison, in: Journal of Hospitality & Tourism Research, Vol. 34, 2010, No. 4, pp. 531–556.Google Scholar
  90. GETZ, D.;ANDERSSON, T. D. (2009): Sustainable Festivals: On Becoming an Institution, in: Event Management, Vol. 12, 2009, No. 1, pp. 1–17.Google Scholar
  91. GETZ, D.;ANDERSSON, T.;LARSON, M. (2007): Festival Stakeholders Roles: Concept and Case Studies, in: Event Management Vol. 10, 2007, No. 2, pp. 103–122.Google Scholar
  92. GETZ, D.;O’NEILL, M.;CARLSEN, J. (2001): Service Quality Evaluation at Events through Service Mapping, in: Journal of Travel Research, Vol. 39, 2001, No. 4, pp. 380–390.Google Scholar
  93. GIBSON, H.;MCINTYRE, S.;MACKAY, S.;RIDDINGTON, G. (2005): The Economic Impact of Sports, Sporting Events, and Sports Tourism in the U.K. The Dream™ Model, in: European Sport Management Quarterly, Vol. 5, 2005, No. 3, pp. 321–332.Google Scholar
  94. GRATION, D.;ARCODIA, C.;RACITI, M.;STOKES, R. (2011): The Blended Festivalscape and its Sustainability at Nonurban Festivals, in: Event Management Vol. 15, 2011, No. 4, pp. 343–359.Google Scholar
  95. GREEN, B. C.;COSTA, C.;FITZGERALD, M. (2003): Marketing the Host City: Analyzing Exposure Generated by a Sport Event, in: International Journal of Sports Marketing & Sponsorship, 2003, December/January, pp. 335–353.Google Scholar
  96. GRIFFIN, K. A. (2009): Indicators and Tools for Sustainable Event Management, in: Raj, R.;Musgrave, J. (Ed.): Event management and sustainability. Wallingford, Oxfordshire, UK 2009, pp. 43–55.Google Scholar
  97. GRÖNROOS, C.;VOIMA, P. (2013): Critical Service Logic: Making Sense of Value Creation and Co-Creation, in: Journal of the Academy of Marketing Science, Vol. 41,2013, No. 2, pp. 133–150.Google Scholar
  98. GROHS, R.;REISINGER, H. (2005): Image Transfer in Sports Sponsorships: An Assessment of Moderating Effects, in: International Journal of Sports Marketing & Sponsorship, Vol. 7, 2005, No. 1, pp. 42–48.Google Scholar
  99. GROHS, R.;WAGNER, U.;VSETECKA, S. (2004): Assessing the Effectiveness of Sport Sponsorships – An Empirical Examination, in: Schmalenbachs Business Review, Vol. 56, 2004, No. 2, pp. 119–138.Google Scholar
  100. GUMMESSON, E. (2007): Many-to-Many Marketing as a Grand Theory, in: Lusch, R. F.;Vargo, S. L. (Eds.): The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, Armonk 2007, pp. 339–353.Google Scholar
  101. GURSOY, D.;KENDALL, K. W. (2006): Hosting Mega Events: Modeling Locals Sup port, in: Annals of Tourism Research, Vol. 33, 2006, No. 3, pp. 603–623.Google Scholar
  102. GWINNER, K. (2005): Image Transfer in Global Sport Sponsorship: Theoretical Support and Boundary Conditions, in: Amis, J. M.;Cornwell, T. B. (Eds.): Sport Commerce and Culture: Global Sport Sponsorship, Oxford 2005, pp. 163–178.Google Scholar
  103. GWINNER, K. (1997): A model of Image Creation and Image Transfer in Event Sponsorship, in: International Marketing Review, Vol. 14, 1997, No. 3, pp. 145–158.Google Scholar
  104. GWINNER, K. P.;LARSON, B. V.;SWANSON, S. R. (2009): Image Transfer in Corporate Event Sponsor¬ship: Assessing the Impact of Team Identification and Event- Sponsor Fit, in: International Journal of Management and Marketing Research, Vol. 2, 2009, No. 1, pp. 1–15.Google Scholar
  105. HALL, C. M. (2012): Sustainable Mega-Events: Beyond the Myth of Balanced Approaches to Mega-Event Sustainability, in: Event Management, Vol. 16, 2012, No. 2, pp. 119–131.Google Scholar
  106. HARSHAW, C. E.;TURNER, E. T. (1999): Assessing the Recognition of Perimeter Advertising Signage by Television Viewers of NASCAR Winston Cup Events, in: Sport Marketing Quarterly, Vol. 4, 1999, No. 4, pp. 35–41.Google Scholar
  107. HAUFF, V. (Hrsg.) (1987): Unsere gemeinsame Zukunft. Der Brundtland-Bericht der Weltkommission für Umwelt und Entwicklung, Greven (Original: WECD: Our Common Future, Oxford 1987).Google Scholar
  108. HEDE, A.-M. (2005): Sports-Events, Tourism and Destination Marketing Strategies: an Australian Case Study of Athens 2004 and its Media Telecast, in: Journal of Sport Tourism, Vol. 10, 2005, No. 3, pp. 187–200.Google Scholar
  109. HEDE, A.-M. (2008): Managing Special Events in the new Era of the Triple Bottom Line, in: Event Management, Vol. 11, 2008, No. 1-2, pp. 13–22.Google Scholar
  110. HERMANNS, A.;DREES, N.;WANGEN, E. (1986): Zur Wahrnehmung von Werbebotschaften auf Renn¬fahrzeugen: Ein Beitrag zur Wirkungsforschung in der Sportwerbung, in: Marketing ZFP, 7. Jg., 1986, Nr. 2, S. 123–129.Google Scholar
  111. HÖCK, C.;RINGLE, CH. M. (2007): Analyse der Zufriedenheit von Besuchern moderner Multifunktionsarenen: Eine kausalanalytische Untersuchung und indexwertorientierte Ergebnisbeurteilung, in: Marketing ZFP, Vol. 29, 2007, No. 3, pp. 181–193.Google Scholar
  112. HOMBURG, C.;STOCK-HOMBURG, R. (2008): Theoretische Perspektiven zur Kundenzufriedenheit, in: Homburg, C. (Hrsg.): Kundenzufriedenheit: Konzepte – Methoden – Erfahrungen, 7. Aufl., Wiesbaden 2008, S. 17–51.Google Scholar
  113. HUNT, S. (1976): The Nature and Scope of Marketing, in: Journal of Marketing, Vol. 40, 1976, No. 3, pp. 17–28.Google Scholar
  114. IZZO, F.;BONETTI, E.;MASIELLO, B. (2012): Strong Ties within Cultural Organization Event Networks and Local Development in a Tale of Three Festivals, in: Event Management, Vol. 16, 2012, No. 3, pp. 223–244.Google Scholar
  115. JACKSON, J.;HOUGHTON, M.;RUSSELL, R.;TRIANDOS, P. (2005): Innovations in Measuring Economic Impacts of Regional Festivals: A Do-It-Yourself Kit, in: Journal of Travel Research, Vol. 43, 2005, No. 4, pp. 360–367.Google Scholar
  116. JAGRE, E.;WATSON, J. J.;WATSON, J. G. (2001): Sponsorship and Congruity Theory: A Theoretical Framework for Explaining Consumer Attitude and Recall of Event Sponsorship, in: Gilly, M. C.;Meyers-Levy, J. (Eds.): Advances in Consumer Research, Vol. 28, Valdosta 2001, pp. 439–445.Google Scholar
  117. JAHN, S.;DRENGNER, J. (2013): Transzendente Konsumerlebnisse und ihre Wirkungen auf die Eventloyalität, in: Zanger, C. (Hrsg.): Events im Zeitalter von Social Media - Stand und Perspektiven der Eventforschung, Wiesbaden 2013, S. 109–128.Google Scholar
  118. JEANRENAUD, C. (ED.)(1999): The Economic Impact of Sport Events. International Centre for Sport Studies (CIES), Neuchâtel 1999.Google Scholar
  119. JOHAR, G. V.;PHAM, M. T.;WAKEFIELD, K. L. (2006): How Event Sponsors Are Really Identified: A (Baseball) Field Analysis, in: Journal of Advertising Research, Vol. 46, 2006, No. 2, pp. 183–198.Google Scholar
  120. JONES, C. (2001): Mega-events and host-region impacts: determining the true worth of the 1999 Rugby World Cup, In: International Journal of Tourism Research, Vol. 3, 2001, No. 3, pp. 241–251.Google Scholar
  121. JONES, C. (2005): Major Events, Networks and Regional Development, in: Regional Studies, Vol. 39, 2005, No. 2, pp. 185–195.Google Scholar
  122. KAPLANIDOU, K. (2009): Relationships among Behavioral Intentions, Cognitive Event and Destination Images among Different Geographic Regions of Olympic Games Spectators, in: Journal of Sport & Tourism, Vol. 14, 2009, No. 4, pp. 249–272.Google Scholar
  123. KAPLANIDOU, K.;VOGT, C. (2007): The Interrelationship Between Sport Event and Destination Image and Sport Tourists’ Behaviours, in: Journal of Sport & Tourism, Vol. 12, 2007, No. 3-4, pp. 183–206.Google Scholar
  124. KASIMATI, E.;DAWSON, P. (2009): Assessing the Impact of the 2004 Olympic Games on the Greek Economy: A Small Macroeconomic Model, in: Economic Modelling, Vol. 26, 2009, No. 1, pp. 139–146.Google Scholar
  125. KENNETT, P. A.;SNEATH, J. Z.;HENSON, S. (2001): Fan Satisfaction and Segmentation: A Case Study of Minor League Hockey Spectators, in: Journal of Targeting, Measurement and Analysis for Marketing, Vol. 10, 2001, No. 2, pp. 132–142.Google Scholar
  126. KÉSENNE, S. (1999): Miscalculations and Misinterpretations in Economic Impact Analysis, in: C. Jeanrenaud (Ed.): The Economic Impact of Sport Events. Neuchâtel 1999, pp. 29–40.Google Scholar
  127. KÉSENNE, S. (2005): Do We Need an Economic Impact Study or a Cost-Benefit Analysis of a Sports Event?, in: European Sport Management Quarterly, Vol. 5, 2005, No. 2, pp. 133–142.Google Scholar
  128. KIM, S.;AO, Y.;LEE, H.;PAN, S. (2012): A Study of Motivations and the Image of Shanghai as Perceived by Foreign Tourists at the Shanghai EXPO, in: Journal of Convention & Event Tourism, Vol. 13, 2012, No. 1, pp. 48–73.Google Scholar
  129. KIM, S. S.;MORRISON, A. M. (2005): Change of Images of South Korea among Foreign Tourists after the 2002 FIFA World Cup. In: Tourism Management, Vol. 26, 2005, No. 2, pp. 233–247.Google Scholar
  130. KIM, S. S.;PRIDEAUX, B.;CHON, K. (2010): A Comparison of Results of Three Statistical Methods to Understand the Determinants of Festival Participants’ Expenditures, in: International Journal of Hospitality Management, Vol. 29, 2010, No. 2, pp. 297–307.Google Scholar
  131. KIM, S. S.;PETRICK, J. F. (2005): Residents’ Perceptions on Impacts of the FIFA 2002 World Cup: the case of Seoul as a host city, in: Tourism Management, Vol. 26, 2005, No. 1, pp. 25–38.Google Scholar
  132. KIM, J.;BOO, S.;KIM, Y. (2013): Patterns and Trends in Event Tourism Study Topics Over 30 Years, in: International Journal of Event and Festival Management, Vol. 4, 2013, No 1, pp. 66–83.Google Scholar
  133. KIM, Y. K.;SMITH, R.;JAMES, J. D. (2010): The Role of Gratitude in Sponsorship: The Case of Partici¬pant Sports, in: International Journal of Sports Marketing & Sponsorship, Vol. 12, 2010, No. 1, pp. 53–75.Google Scholar
  134. KO, Y. J.;KIM, K.;CLAUSSEN, C. L.;KIM, T. H. (2008): The Effects of Sport Involvement, Sponsor Awareness and Corporate Image on Intention to Purchase Sponsors’ Products, in: International Journal of Sports Marketing & Sponsorship, Vol. 9, 2008, No. 2, pp. 79–94.Google Scholar
  135. KÖHLER, J. (2013): Eine umfassende Wirkungsbetrachtung der nicht-monetären Effekte von Events am Beispiel des Melt!-Festivals 2011, in: Zanger, C. (Hrsg.): Events im Zeitalter von Social Media, Wiesbaden 2013, S. 85–107.Google Scholar
  136. KÖHLER, J.;DRE GNER, J. (2012a): Eine kritische Betrachtung der ökonomischen Wirkungsanalyse von Veranstaltungen – Darstellung von Fallstricken und ihren Konsequenzen am Beispiel der Bob- und Skeleton-WM 2008 in Altenberg, in: Zanger, C. (Hrsg.): Erfolg mit nachhaltigen Eventkonzepten, Wiesbaden 2012, S. 201–224.Google Scholar
  137. KÖHLER, J.;DRENGNER, J. (2012b): Events as a Platform for Host Regions to Co- Create Value in Terms of Economic, Social and Tourism Benefits, in Rita, P. (Ed.): 41 EMAC Conference, Marketing to Citizens: Going beyond Customers and Consumers, 22-25 May, Lisbon 2012, p. 265.Google Scholar
  138. KOO, G.-Y.;QUARTERMAN, J.;FLYNN, L. R. (2006): Effect of Perceived Sport Event and Sponsor Image Fit on Consumers’ Cognition, Affect, and Behavioral Intentions, in: Sport Marketing Quarterly, Vol. 15, 2006, No. 2, pp. 80–90.Google Scholar
  139. KURSCHEIDT, M.;RAHMANN, B. (1999): Local Investment and National Impact: The Case of the Football World Cup 2006 in Germany, in: Jeanrenaud, C. (Ed.): The Economic Impact of Sport Events, Neuchâtel 1999, pp. 79–108.Google Scholar
  140. KUß, A. (2011): Marketing-Theorie: Eine Einführung, 2. Aufl., Wiesbaden.Google Scholar
  141. LAING, J.; FROST, W. (2010): How Green was my Festival: Exploring Challenges and Opportunities associated with Staging Green Events, in: International Journal of Hospitality Management, Vol. 29, 2010, No. 2, pp. 261–267.Google Scholar
  142. LAMBERTI, L.;FAVA, I.;NOCI, G. (2009): Assessing and Monitoring the Performances of a Sustainable Event, in: Raj, R.;Musgrave, J. (Ed.): Event Management and Sustainability, Wallingford, Oxfordshire, UK 2009, pp. 119–131.Google Scholar
  143. LARDINOIT, T.;DERBAIX, C. (2001): Sponsorship and Recall of Sponsors, in: Psychology & Marketing, Vol. 18, 2001, No. 2, pp. 123–143.Google Scholar
  144. LARSON, M. (2002): A Political Approach to Relationship Marketing: Case Study of the Storsjöyran Festival, in: International Journal of Tourism Research, Vol. 4, 2002, No. 2, pp. 119–143.Google Scholar
  145. LARSON, M.;WIKSTRÖM, E. (2001): Organizing Events: Managing Conflict and Consensus in a Political Market Square, in: Event Management, Vol. 7, 2001, No. 1, pp. 51–65.Google Scholar
  146. LAYTON, R. A. (2007): Marketing Systems – A Core Macromarketing Concept, in: Journal of Macromarketing Vol. 27, 2007, No. 3, pp. 227–242.Google Scholar
  147. LEE, M. J.;BACK, K.-J. (2005): A Review of Convention and Meeting Management Research 1990-2003: Identification of Statistical Methods and Subject Areas, in: Journal of Convention & Event Tourism, Vol. 7, 2005, No. 2, pp. 1–20.Google Scholar
  148. LEE, C. -K;LEE, Y. -K;LEE, B. (2005): Korea’s Destination Image formed by the 2002 World Cup, in: Annals of Tourism Research, Vol. 32, 2005, No. 4, pp. 839–858.Google Scholar
  149. LEE, S.;CROMPTON, J. L. (2003): The Attraction Power and Spending Impact of Three Festivals in Ocean City, Maryland, in: Event Management, Vol. 8, 2003, No. 2, pp. 109–112.Google Scholar
  150. LEE, C-K;TAYLOR, T. (2005): Critical Reflections on the Economic Impact Assessment of a Mega-Event: The Case of 2002 FIFA World Cup, in: Tourism Management, Vol. 26, 2005, No. 4, pp. 595–603.Google Scholar
  151. LEE, Y.-K.;LEE, C.-K.;LEE, S.-K.;BABIN, B. J. (2008): Festivalscapes and Patrons’ Emotions, Satisfaction, and Loyalty, in: Journal of Business Research, Vol. 61, 2008, No. 1, pp. 56–64.Google Scholar
  152. LEVIN, A. M.;JOINER, C.;CAMERON, G. (2001): The Impact of Sports Sponsorship on Consumers’ Brand Attitudes and Recall: The Case of NASCAR Fans, in: Journal of Current Issues and Research in Advertising, Vol. 23, 2001, No. 2, pp. 23–31.Google Scholar
  153. LI, X.;KAPLANIDOU, K. (2013): The Impact of the 2008 Beijing Olympic Games on China’s Destination Brand: A U.S.-Based Examination, in: Journal of Hospitality & Tourism Research, Vol. 37, 2013, No. 2, pp. 237–261.Google Scholar
  154. LI, S.;BLAKE, A. (2009): Estimating Olympic-related Investment and Expenditure, in: International Journal of Tourism Research, Vol. 11, 2009, No. 4, pp. 337–356.Google Scholar
  155. LI, X.;VOGELSONG, H. (2006): Comparing Methods of Measuring Image Change: A Case Study of a Small-Scale Community Festival, in: Tourism Analysis, Vol. 10, 2006, No. 4, pp. 349–360.Google Scholar
  156. MADRIGAL, R. (2003): Investigating an Evolving Leisure Experience: Antecedents and Consequences of Spectator Affect During a Live Sporting Event, in: Journal of Leisure Research, Vol. 35, 2003, No. 1, pp. 23–48.Google Scholar
  157. MAHONY, D. F.;NAKAZAWA, M.;FUNK, D. C.;JAMES, J. D.;GLADDEN, J. M. (2002): Motivational Factors Influencing the Behavior of J. League Spectators, in: Sport Management Review, Vol. 5, 2002, No. 1, pp. 1–24.Google Scholar
  158. MAIR, J.;JAGO, L. (2009): The Development of a Conceptual Model of Greening in the Business Events Tourism Sector, in: Journal of Sustainable Tourism, Vol. 18, 2009, No. 1, pp. 77–94.Google Scholar
  159. MAIR, J.;WHITFORD, M. (2013): An Exploration of Events Research: Event Topics, Themes and Emerging Trends, in: International Journal of Event and Festival Management, Vol. 4, 2013, No. 1, pp. 6–30.Google Scholar
  160. MARTIN, D.;O’NEILL, M.;HUBBARD, S.;PALMER, A. (2008): The Role of Emotion in Explaining Consumer Satisfaction and Future Behavioural Intention, in: Journal of Services Marketing, Vol. 22, 2008, No. 2/3, pp. 224–236.Google Scholar
  161. MARTENSEN, A.;GRONHOLDT, L.;BENDTSEN, L.;JENSEN, M. J. (2007): Application of a Model for the Effectiveness of Event Marketing, in: Journal of Advertising Research, Vol. 47, 2007, No. 3, pp. 283–301.Google Scholar
  162. MCALEXANDER, J. H.;SCHOUTEN. J. W.,;KOENIG, H. F. (2002): Building Brand Community, in: Journal of Marketing, Vol. 66, 2002, No. 1, pp. 38–54.Google Scholar
  163. MCDANIEL, S. R.;KINNEY, L. (1999): Audience Characteristics and Event Sponsorship Response: The Potential Influence of Demographics, Personal Interests and Values on Brand Awareness and Brand Image, in: International Journal of Sports Marketing & Sponsorship, Vol. 1, 1999, No. 2, pp. 125–145.Google Scholar
  164. MCDANIEL, S. R.;KINNEY, L. (1996): Ambush Marketing Revisited: An Experimental Study of Perceived Sponsorship Effects on Brand Awareness, Attitude toward the Brand and Purchase Intention, in: Journal of Promotion Management, Vol. 3, 1996, No. 1-2, pp. 147–167.Google Scholar
  165. MCDONALD, M. A.;MILNE, G. R.;HONG, J. (2002): Motivational Factors for Evaluating Sport Spectator and Participant Markets, in: Sport Marketing Quarterly, Vol. 11, 2002, No. 2, pp. 100–113.Google Scholar
  166. MERILEES, B.;GETZ, D.;O’BRIEN, D. (2005): Marketing Stakeholder Analysis: Branding the Brisbane Goodwill Games, in: European Journal of Marketing, Vol. 39, 2005, No. 9/10, pp. 1060–1077.Google Scholar
  167. MIHALIK, B. J.;SIMONETTA, L. (1999): A Midterm Assessment of the Host Population’s Perceptions of the 1996 Summer Olympics: Support, Attendance, Benefits, and Liabilities, in: Journal of Travel Research, Vol. 37, 1999, No. 3, pp. 244–248.Google Scholar
  168. MINOR, M. S.;WAGNER, T.;BREWERTON, F. J.;HAUSMAN, A. (2004): Rock on! An Elementary Model of Customer Satisfaction with Musical Performances, in: Journal of Services Marketing, Vol. 18, 2004, No. 1, pp. 7–18.Google Scholar
  169. MONDELLO, M. J.;RISHE, P. (2004): Comparative Economic Impact Analysis: Differences Across Cities, Events, and Demopgraphics, in: Economic Development Quarterly, Vol. 18, 2004, No. 4, pp. 331–342.Google Scholar
  170. MOON, K. S.;KIM, M.;KO, YONG J.;CONNAUGHTON, D. P.;LEE, J. H. (2011): The Influence of Consumer’s Event Quality Perception on Destination Image, in: Managing Service Quality, Vol. 21, 2011, No. 3, pp. 287–303.Google Scholar
  171. MOORE, J. N.;PICKETT, G. M.;GROVE, S. J. (1999): The Impact of a Video Screen and Rotational-Signage Systems on Satisfaction and Advertising Recognition, in: Journal of Services Marketing, Vol. 13, 1999, No. 6, pp. 453–468.Google Scholar
  172. MULES, T. (2004): Evolution in Event Management: the Gold Coast’s Wintersun Festival, in: Event Management, Vol. 9, 2004, No. 1/2, pp. 95–101.Google Scholar
  173. MUSGRAVE, J.;RAJ, R. (2009): Introduction to a Conceptual Framework for Sustainable Events, in: Raj, R.;Musgrave, J. (Eds.): Event Management and Sustainability, Wallingford, Oxfordshire, UK 2009.Google Scholar
  174. NITSCHKE, A. (2006): Event-Marken-Fit und Kommunikationswirkung: Eine Längsschnittbetrachtung am Beispiel der Sponsoren der FIFA-Fußballweltmeisterschaft 2006TM, Wiesbaden 2006.Google Scholar
  175. NUFER, G. (2010): Event-Marketing und -Management: Grundlagen - Planung - Wirkungen - Weiterentwicklungen, 4. Aufl., Wiesbaden 2010.Google Scholar
  176. OLIVER, R. L. (2010): Satisfaction: A behavioral Perspective on the Consumer, 2nd Ed., Armonk 2010.Google Scholar
  177. OSTI, L.;DISEGNA, M.;BRIDA, J. G. (2012): Repeat Visits and Intentions to Revisit a Sporting Event and its Nearby Destinations, in: Journal of Vacation Marketing, Vol. 18, 2012, No. 1, pp. 31–42.Google Scholar
  178. PAPADIMITRIOU, D. (2013): Service Quality Components as Antecedents of Satisfaction and Behavioral Intentions: The Case of a Greek Carnival Festival, in: Journal of Convention & Event Tourism, Vol. 14, 2013, No. 1, pp. 42–64.Google Scholar
  179. PARASURAMAN, A.;ZEITHAML, V. A.;BERRY, L. L. (1988): SERVQUAL: A Multiple- Item Scale for Measuring Consumer Perceptions of Service Quality, in: Journal of Retailing, Vol. 64, 1988, No. 1, pp. 12–40.Google Scholar
  180. PASANEN, K.;TASKINEN, H.;MIKKONEN, J. (2009): Impacts of Cultural Events in Eastern Finland – Development of a Finnish Event Evaluation Tool, in: Scandinavian Journal of Hospitality and Tourism, Vol. 9, 2009, No. 2-3, pp. 112 129.Google Scholar
  181. PAUL, S.;SAKSCHEWSKI, T. (2012): Wissensmanagement in der Veranstaltungsbranche – Potentiale wikibasierter Lösungen zur Kompetenzsicherung, in: Zanger, C. (Hrsg.): Erfolg mit nachhaltigen Eventkonzepten, Wiesbaden 2012, S. 85–100.Google Scholar
  182. PEARCE, P. L.;MOSCARDO, G.;ROSS, G. (1996): Tourism Community Relationship, Oxford 1996.Google Scholar
  183. PLÉ, L.;CÁCERES, R. C. (2010): Not always co-creation: introducing interactional codestruction of value in service-dominant logic, in: Journal of Services Marketing, Vol. 24, 2010, No. 6, pp. 430–437.Google Scholar
  184. PORTER, P. K.;FLETCHER, D. (2008): The Economic Impact of the Olympic Games: Ex Ante Predictors and Ex Poste Reality, in: Journal of Sport Management, Vol. 22, 2008, pp. 470–486.Google Scholar
  185. PORTLOCK, A.;ROSE, S. (2009): Effects of Ambush Marketing: UK Consumer Brand Recall and Attitudes to Official Sponsors and Non-Sponsors Associated with the FIFA World Cup 2006, in: International Journal of Sports Marketing & Sponsor ship, Vol. 10, 2009, No. 4, pp. 271–286.Google Scholar
  186. PREUß, H. (1999): Ökonomische Implikationen der Ausrichtung Olympischer Spiele von München 1972 bis Atlanta 1996, Kassel 1999.Google Scholar
  187. PREUSS, H. (2004): The Economics of Staging the Olympics: A Comparison of the Games 1972-2008, Cheltenham, UK; Northhampton, MA, USA 2004.Google Scholar
  188. PREUSS, H. (2005): The Economic Impact of Visitors at Major Multi-sport Events, in: European Sport Management Quarterly, Vol. 5, 2005, No. 3, pp. 281–301.Google Scholar
  189. PREUß, H.;KURSCHEIDT, M.;SCHÜTTE, N. (2009): Konsummuster der Besucher von sportlichen Mega-Events, Zuschauerbefragungen zur FIFA Fußball-Weltmeisterschaft 2006™, in: Bogusch, S.;Spellerberg, A.;Topp, H. H.;West, C. (Hrsg.): Organisation und Folgewirkung von Großveranstaltungen: Interdisziplinäre Studien zur FIFA Fussball-WM 2006™, Wiesbaden 2009, S. 65–82.Google Scholar
  190. PREUß, H.;SILLER, H.;ZEHRER, A.;SCHÜTTE, N.;STICKDORN, M. (2010): Wirtschaftliche Wirkungen und Besucherzufriedenheit mit der UEFA Euro™: Eine empirische Analyse für Österreich, Wiesbaden 2010.Google Scholar
  191. PUCA, R. M.;LANGENS, T. A. (2008): Motivation, in: Müsseler, J. (Hrsg.): Allgemeine Psychologie, 2. Aufl., Berlin 2008, S. 190–229.Google Scholar
  192. QUESTER, P. G.;FARRELLY, F. (1998): Brand Association and Memory Decay Effects of Sponsorship: The Case of the Australian Formula One Grand Prix, in: Journal of Product & Brand Management, Vol. 7, 1998, No. 6, pp. 539–556.Google Scholar
  193. QUINN, B. (2006): Problematising ‘Festival Tourism’: Arts Festivals and Sustainable Development in Ireland, in: Journal of Sustainable Tourism, Vol. 14, 2006, No. 3, pp. 288–306.Google Scholar
  194. REID, S. (2008): Identifying Social Consequences of Rural Events, in: Event Management, Vol. 11, 2008, No. 1-2, pp. 89–98.Google Scholar
  195. REID, S.;ARCODIA, C. (2002): Understanding the Role of the Stakeholder in Event Management, in: Journal of Sport & Tourism, Vol. 7, 2002, No. 3, pp. 20–22.Google Scholar
  196. RICHARDS, G.;WILSON, J. (2004): The Impact of Cultural Events on City Image: Rotterdam, Cultural Capital of Europe 2001, in: Urban Studies, Vol. 41, 2004, No. 10, pp. 1931–1951.Google Scholar
  197. RITCHIE, J. R. B.;SMITH, B. H. (1991): The Impact Of A Mega-Event On Host Region Awareness: A Longitudinal Study, in: Journal of Travel Research, Vol. 30, 1991, No. 1, pp. 3–10.Google Scholar
  198. RITCHIE, B. W.;SHIPWAY, R.;CHIEN, P. M. (2010): The Role of the Media in Influencing Residents’ Support for the 2012 Olympic Games, in: International Journal of Event and Festival Management, Vol. 1, 2010, No. 3, pp. 202–219.Google Scholar
  199. RITCHIE, B. W.;SHIPWAY, R.;CLEEVE, B. (2009): Resident Perceptions of Mega- Sporting Events: A Non-Host City Perspective of the 2012 London Olympic Games, in: Journal of Sport & Tourism, Vol. 14, 2009, No. 2-3, pp. 143–167.Google Scholar
  200. RITTICHAINUWAT, B.;MAIR, J. (2012): An Exploratory Study of Attendee Perceptions of Green Meetings, in: Journal of Convention & Event Tourism, Vol. 13, 2012, No. 3, pp. 147–158.Google Scholar
  201. ROLLINS, R.;DELAMERE, T. (2007): Measuring the Social Impact of Festivals, in: Annals of Tourism Research, Vol. 34, 2007, No. 3, pp. 805–808.Google Scholar
  202. ROY, D. P.;CORNWELL, T. B. (2003): Brand Equity’s Influence on Responses to Event Sponsorship, in: Journal of Product & Brand Management, Vol. 12, 2003, No. 6, pp. 377–393.Google Scholar
  203. RUIHLEY, B. J.;GREENWELL, T. C. (2012): Understanding the League Sport Participation Experience Utilizing the Critical Incident Technique, in: Sport Marketing Quarterly, Vol. 21, 2012, No. 1, pp. 32–42.Google Scholar
  204. SACHSE, M. (2010): Negative Kommunikationseffekte von Sponsoring und Ambush- Marketing bei Sportgroßveranstaltungen, Wiesbaden 2010.Google Scholar
  205. SACHSE, M.;DRENGNER, J. (2010): The Dark Side of Sponsoring and Ambushing Mega Sports Events: Is Successful Communication Hampered by Too Many, Too Similar, and Too Ambigiuous Stimuli?, in: Zanger, C. (Hrsg.): Stand und Perspektiven der Eventforschung, Wiesbaden 2010, S. 37–58.Google Scholar
  206. SACHSE, M.;DRENGNER, J.;JAHN, S. (2010): Negative Effects of Event Sponsoring and Ambushing: The Case of Consumer Confusion, in: Campbell, M. C.;Inman, J.;Pieters, R. (Eds.): Advances in Consu¬mer Research, Vol. 37, Duluth 2010, pp. 546–547.Google Scholar
  207. SANDER, M. (2004): Wirkungen von Drehbanden als innovative Form der Bandenwerbung, in: Marketing ZFP, 26. Jg., 2004, Nr. 3, S. 199–213.Google Scholar
  208. SANDLER, D. M.;SHANI, D. (1993): Sponsorship and the Olympic Games: The Customer Perspective, in: Sport Marketing Quarterly, Vol. 2, 1993, No. 4, pp. 38–43.Google Scholar
  209. SANDLER, D. M.;SHANI, D. (1989): Olympic Sponsorship vs. “Ambush” Marketing: Who gets the Gold?, in: Journal of Advertising Research, Vol. 29, 1989, No. 4, pp. 9–14.Google Scholar
  210. SCHLESINGER, T. (2010): Zum Phänomen kollektiver Emotionen im Kontext sportbezogener Marketing-Events, in: Zanger, C. (Hrsg.): Stand und Perspektiven der Eventforschung, Wiesbaden 2010, S. 133–150.Google Scholar
  211. SCHLESINGER, T. (2008): Emotionen im Kontext sportbezogener Marketing-Events, Hamburg 2008.Google Scholar
  212. SCOTT, N.;SMITH, A. -E (2005): Use of Automated Content Analysis Techniques for Event Image Assessment, in: Tourism Recreation Research, Vol. 30, 2005, No. 2, pp. 87–91.Google Scholar
  213. SHERWOOD, P. (2007): A Triple Bottom Line Evaluation of the Impact of Special Events: The Development of Indicators, Melbourne 2007.Google Scholar
  214. SISTENICH, F. (1999): Eventmarketing: Ein innovatives Instrument zur Metakommunikation in Unternehmen, Wiesbaden 1999.Google Scholar
  215. SIRGY, M. J.;LEE, D.-J.;JOHAR, J. S.;TIDWELL, J. (2008): Effect of Self-Congruity with Sponsorship on Brand Loyalty, in: Journal of Business Research, Vol. 61, 2008, No. 10, pp. 1091–1097.Google Scholar
  216. SMALL, K. (2008): Social Dimensions of Community Festivals: An Application of factor Analysis in the Development of the Social Impact Perception (SIP) Scale, in: Event Management, Vol. 11, 2008, No. 1-2, pp. 45–55.Google Scholar
  217. SMALL, K.;EDWARDS, D.;SHERIDAN, L. (2005): A Flexible Framework for Evaluating the Socio-Cultural Impacts of a (Small) Festival, in: International Journal of Event Management Research, Vol. 1, 2008, No. 1, pp. 67–77.Google Scholar
  218. SMITH, A. (2006): Tourists’ Consumption and Interpretation of Sport Event Imagery, in: Journal of Sport & Tourism, Vol. 11, 2006, No. 1, pp. 77–100.Google Scholar
  219. SNEATH, J. Z.;FINNEY, R. Z.;CLOSE, A. G. (2005): An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes, in: Journal of Advertising Research, Vo. 45, 2005, No. 4, pp. 373–381.Google Scholar
  220. SOLBERG, H.;ANDERSSON, T.;SHIBLI, S. (2002): An Exploration of the Direct Economic Impacts from Business Travelers at World Championships, in: Event Management, Vol. 7, 2002, No. 3, pp. 151–163.Google Scholar
  221. SPIROPOULOS, S.;GARGALIANOS, D.;SOTIRIADOU, K. P. (2006): The 20th Greek Festival of Sydney: A Stakeholder Analysis, in: Event Management, Vol. 9, 2006, No. 4, pp. 169–183.Google Scholar
  222. STETTLER, J.;RÜTTER, H.;LINDER, P.;MEHR, R.;LIEBRICH, A.;DE BARY, A.;BEUTLER, S., LAESSER (2005): Volkswirtschaftliche Bedeutung von Sportgrossanlässen: Indikatorenbildung und Vereinfachung der Methodik, Schlussbericht, KTI Projekt "Volkswirtschaftliche Bedeutung von Sportgrossanlässen: Indikatorenbildung und Vereinfachung der Methodik", Luzern 2005.Google Scholar
  223. STOKBURGER-SAUER, N. (2010): Brand Community: Drivers and Outcomes, in: Psychology & Marketing, Vo. 27, 2010, No. 4, pp. 347–368.Google Scholar
  224. STOKES, R. (2007): Relationships and Networks for Shaping Events Tourism: An Australian Study, In: Event Management, Vol. 10, 2007, No. 2, pp. 145–158.Google Scholar
  225. STYNES, D.;WHITE, E. (2006): Reflections on Measuring Recreation and Travel Spending, in: Journal of Travel Research, Vol. 45, 2006, No. 1, pp. 8–16.Google Scholar
  226. TRAIL, G. T.;JAMES, J. D. (2001): The Motivation Scale for Sport Consumption: Assessment of the Scale’s Psychometric Properties, in: Journal of Sport Behavior, Vol. 24, 2001, No. 1, pp. 108–127.Google Scholar
  227. TSUJI, Y.;BENNETT, G.;LEIGH, J. H. (2009): Investigating Factors Affecting Brand Awareness of Virtual Advertising, in: Journal of Sport Management, Vol. 23, 2009, No. 4, pp. 511–544.Google Scholar
  228. TSUJI, Y.;BENNETT, G.;ZHANG, J. (2007): Consumer Satisfaction with an Action Sports Event, in: Sport Marketing Quarterly, Vol. 16, 2007, No. 4, pp. 199–208.Google Scholar
  229. VARGO, S. L.;LUSCH, R. F. (2004): Evolving to a New Dominant Logic for Marketing, in: Journal of Marketing, Vol. 68, 2004, No. 1, pp. 1–17.Google Scholar
  230. VARGO, S. L.;LUSCH, R. F. (2011): It’s all B2B… and Beyond: Toward a Systems Perspective of the Market, in: Industrial Marketing Management, Vol. 40, 2011, No. 2, pp. 181–187.Google Scholar
  231. WAITT, G. (2003): Social Impacts of the Sydney Olympics, in: Annals of Tourism Research, Vol. 30, 2003, No. 1, pp. 194–215.Google Scholar
  232. WAKEFIELD, K. L.;BENNETT, G. (2010): Affective Intensity and Sponsor Identification, in: Journal of Advertising, Vol. 39, 2010, No. 3, pp. 99–111.Google Scholar
  233. WAKEFIELD, K. L.;BECKER-OLSEN, K.;CORNWELL, T. B. (2007): I Spy a Sponsor – The Effects of Sponsorship Level, Promonence, Realtedness, and Cueing on Recall ccuracy, in: Journal of Advertising, Vol. 36, 2007, No. 4, pp. 61–74.Google Scholar
  234. WAKEFIELD, K. L.;BLODGETT, J. G. (1996): The Effect of the Servicescape on Customers’ Behavioural Intentions in Leisure Service Settings, in: The Journal of Services Marketing, Vol. 10, 1996, No. 6, pp. 45–61.Google Scholar
  235. WALL, A.;BEHR, F. (2010): Ein Ansatz zur Messung der Nachhaltigkeit von Events. Kernziele eines Nachhaltigkeitsmanagements von Events und Indikatoren zur Messung der Nachhaltigkeit, Lüneburg 2010.Google Scholar
  236. WALLISER, B. (1997): Über den Zusammenhang zwischen Markenbekanntheit und Wiedererkennung bei der Bandenwerbung, in: Marketing ZFP, 18. Jg., 1997, Nr. 1, S. 43–52.Google Scholar
  237. WEBSTER, F. E.;LUSCH, R. F. (2013): Elevating Marketing: Marketing is dead! Long Live Marketing!, in: Journal of the Academy of Marketing Science, Vol. 41, 2013, No. 4, pp. 389–399.Google Scholar
  238. WEEKS, C. S.;CORNWELL, T. B.;DRENNAN, J. C. (2008): Leveraging Sponsorships on the Internet: Activation, Congruence, and Articulation, in: Psychology & Marketing, Vol. 25, 2008, No. 7, pp. 637–654.Google Scholar
  239. WHITFORD, M. (2009): Oaxaca’s indigenous Guelaguetza Festival: Not all that Glistens is Gold, in: Event Management, Vol. 12, 2009, No. 3/4, pp. 143–161.Google Scholar
  240. WOLF, A.;JACKSON, U.;DETLEFSEN, K. (2012): Eventmarketing unter sozialpsychologischer Betrachtung – Gruppenerlebnisse in der Live-Kommunikation, in: Zanger, C. (Hrsg.): Erfolg mit nachhaltigen Eventkonzepten, Wiesbaden 2012, S. 127–143.Google Scholar
  241. WOOD, E. H. (2005): Measuring the economic and social impacts of local authority events, in: International Journal of Public Sector Management, Vol. 18, 2005, No. 1, pp. 37–53.Google Scholar
  242. WÜNSCH, U. (2012): Event und soziale Nachhaltigkeit. Denkanstöße aus kommunikationswissenschaftlicher Sicht, in: Zanger, C. (Hrsg.): Erfolg mit nachhaltigen Eventkonzepten, Wiesbaden 2012, S. 101–125.Google Scholar
  243. XING, X.;CHALIP, L. (2006): Effects of Hosting a Sport Event on Destination Brand: A Test of Co-branding and Match-up Models, in: Sport Management Review, Vol. 9, 2006, No. 1, pp. 49–78.Google Scholar
  244. YANG, J.;GU, Y.;CEN, J. (2011): Festival Tourists’ Emotion, Perceived Value, and behavioral Intentions: A Test of the Moderating Effect on Festivalscape, in: Journal of Convention & Event Tourism, Vol. 12, 2011, No. 1, pp. 25–44.Google Scholar
  245. YOLAL, M.;ÇETINEL, F.;UYSAL, M. (2009): An Examination of Festival Motivation and Perceived Benefits Relationship: Eskişehir International Festival, in: Journal of Convention & Event Tourism, Vol. 10, 2009, No. 4, pp. 276–291Google Scholar
  246. YOSHIDA, M.;JAMES, J. D. (2010): Customer Satisfaction with Game and Service Experiences: Antecedents and Consequences, in: Journal of Sport Management, Vol. 24, 2009, No. 3, pp. 338–361.Google Scholar
  247. YUAN, J.;CAI, L. A.;MORRISON, A. M.;LINTON, S. (2005): An Analysis of Wine Festival Attendees’ Motivations: A Synergy of Wine, Travel and Special Events?, in: Journal of Vacation Marketing, Vol. 11, 2005, No. 1, pp. 41–58.Google Scholar
  248. ZANGER, C. (2010): Stand und Perspektiven der Eventforschung - Eine Einführung, in: Zanger, C. (Hrsg.): Stand und Perspektiven der Eventforschung, Wiesbaden 2010, S. 1–12.Google Scholar
  249. ZANGER, C.;DRENGNER, J. (2009): Eventmarketing, in: Bruhn, M.;Esch, F.-R.;Langner, T. (Hrsg.): Handbuch Kommunikation: Grundlagen – Innovative Ansätze – Praktische Umsetzungen, Wiesbaden 2009, S. 195–213.Google Scholar
  250. ZANGER, C.;SISTENICH, F. (1998): Theoretische Ansätze zur Begründung des Kommunikationserfolgs von Eventmarketing – illustriert an einem Fallbeispiel, in: Nickel, O. (Hrsg.): Eventmarketing: Grundlagen und Erfolgsbeispiele, München 1998, S. 39–60.Google Scholar
  251. ZANGER, C.;SISTENICH, F. (1996): Eventmarketing: Bestandsaufnahme, Standortbestimmung und ausgewählte theoretische Ansätze zur Erklärung eines innovativen Kommunikationsinstrumentes, in: Marketing ZFP, 18. Jg., 1996, Nr. 4, S. 233-242.Google Scholar
  252. ZHANG, J.;PEASE, D. G.;LAM, E. T. C.;BELLERIVE, L. M.;PHAM, U. L.;WILLIAMSON, D. P.;LEE, J. T.;WALL, K. A (2001): Sociomotivational Factors Affecting Spectator Attendance at Minor League Hockey Games, in: Sport Marketing Quarterly, Vol. 10, 2001, No. 1, pp. 43–54.Google Scholar
  253. ZYL, C. VAN;BOTHA, C. (2003): Motivational Factors of Local Residents to Attend the Aardklop National Arts Festival, in: Event Management, Vol. 8, 2003, No. 4, pp. 213–222.Google Scholar

Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  • Jan Drengner
  • Julia Köhler

There are no affiliations available

Personalised recommendations