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Kompakt-Lexikon Marketingpraxis pp 325-340 | Cite as

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© Springer Fachmedien Wiesbaden 2013

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Cite this chapter as:: Springer Fachmedien Wiesbaden (2013) W. In: Springer Fachmedien Wiesbaden (eds) Kompakt-Lexikon Marketingpraxis. Springer Gabler, Wiesbaden

DOI https://doi.org/10.1007/978-3-658-03185-5_22
Publisher Name Springer Gabler, Wiesbaden
Print ISBN 978-3-658-03184-8
Online ISBN 978-3-658-03185-5
eBook Packages Business and Economics (German Language)

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