Narrative and Innovation pp 173-177 | Cite as
Intercultural Awareness in Business and Literary Works
Chapter
First Online:
Abstract
The purpose of this paper is to introduce an activity and materials concerned with raising learners’ intercultural awareness of marketing through literary works in graduate-level classes.
Keywords
Business Ethic Business School Foreign Market Business World Literary Work
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
Preview
Unable to display preview. Download preview PDF.
References
- Badaracco, Joseph (2006): Leadership in Literature. In: Harvard Business Review 84, pp. 47-55.Google Scholar
- Bloch, Brian (1995): Using Literature to Teach Cross-Cultural Management: A German Perspective, In: Unterrichtspraxis/Teaching German, 28, pp. 146- 152.Google Scholar
- Burrell, Lisa (2007): A Larger Language for Business, Interview with David Whyte, Lecturer, an Associate Fellow at Templeton College and Said Business School at the University of Oxford. In: Harvard Busi-ness Review 85, pp. 28.Google Scholar
- Coutu, Diane (2006): Ideas as Art, Interview with James March, Professor Emeritus at Stanford University. In: Harvard Business Review 84, 82-89.Google Scholar
- Carson, Kerry D./Carson Paula P. (1997): Career entrenchment: A quietmarch toward occupational death? In: Academy of Management Executive 11, pp. 62-75.Google Scholar
- Einbeck, Kandace (2002): Using Literature to Promote Cultural Fluency in Study Abroad Programs. In: Unterrichtspraxis/Teaching German 35, 59-67.CrossRefGoogle Scholar
- Garaventa, Eugene (1998): Drama: A Tool for Teaching Business Ethics. In: Business Ethics Quarterly 8, pp. 535-545.CrossRefGoogle Scholar
- Peebles, Ellen M. (2008): Conversation, Interview with Sandra J. Sucher Senior. Business - Administration Lecturer at Harvard Business School. In: Harvard Business Review 86, pp. 21.Google Scholar
- Ryan, Simon (2007): Fanz Kafka’s Die Verwandlung: Transformation, Metaphor, and the Perils of Assimilation. In: Seminar 43:1, pp. 1-18.Google Scholar
Copyright information
© Springer Fachmedien Wiesbaden 2013