Intercultural Awareness in Business and Literary Works

  • Kinuyo Shimizu
Chapter
Part of the Management – Culture – Interpretation book series (MCI)

Abstract

The purpose of this paper is to introduce an activity and materials concerned with raising learners’ intercultural awareness of marketing through literary works in graduate-level classes.

Keywords

Business Ethic Business School Foreign Market Business World Literary Work 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  • Kinuyo Shimizu
    • 1
  1. 1.TokyoJapan

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