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Media Convergence is NOT King: The Triadic Phenomenon of Media “Convergence-Divergence-Coexistence” IS King

  • Artur LugmayrEmail author
  • Cinzia Dal Zotto
Chapter
Part of the Media Business and Innovation book series (MEDIA)

Abstract

This chapter presents the triadic phenomenon of “convergence-coexistence-divergence” as model for describing the dynamics of current developments taking place within the media industries. Indeed, convergence and divergence processes happen in parallel, thus coexisting, as well as at different levels influencing each other. The variety of contributions to this edited book testifies this evolution and the analysis of the 38 book chapters that we have been conducting to conclude the study well shows it. By applying a qualitative and quantitative methodology to analyze the content of the different chapters we shed light on the reasons why convergence is not the only king driving the evolution process within the media industry, but on the contrary it shares the driver’s seat together with divergence and coexistence factors. Several practical examples as well as links for further reading enrich the chapter.

Keywords

Media Form Book Chapter Media Industry Network Neutrality Media Evolution 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2016

Authors and Affiliations

  1. 1.Visualisation and Interactive Media, School of Media, Culture, and Creative Arts (MCCA)Curtin UniversityBentley/PerthAustralia
  2. 2.Academy of Journalism and Media, Faculty of Economics and BusinessUniversity of NeuchâtelNeuchâtelSwitzerland

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