User-Centered Design is an approach for designing usable products and systems, which encompasses a collection of techniques, procedures and methods, placing the user at the center of all of them. Our current research is focused on two methods: Personas and Usability Testing. While one is used for communicating user requirements, the other one is used to evaluate a product’s ease of use by observing the users behavior. Although both methods are used to collect data regarding user needs, preferences and behavior, little research has been conducted linking the collected data with other pieces of data concerning the product development and design process. This paper considers the use of semantic web technologies, such as microdata and ontologies, in order to provide a conceptual model as a basis for structuring, extracting and linking data collected via these two methods. Our approach consists of a set of HTML5 microdata schemas and an OWL specification, which include concepts and properties used to model personas and usability testing. In order to exemplify our model and extract desired data, we made use of semantically annotated templates for personas method and usability testing.


Knowledge Modeling User-centered Design Ontology Microdata Personas Usability Testing 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Stefan Negru
    • 1
  • Sabin Buraga
    • 1
  1. 1.Faculty of Computer ScienceAlexandru Ioan Cuza University of IasiRomania

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