Open Tourism pp 239-255 | Cite as

Exploring TripAdvisor

  • Kyung-Hyan Yoo
  • Marianna Sigala
  • Ulrike Gretzel
Part of the Tourism on the Verge book series (TV)


This case study explores TripAdvisor in order to understand its role in social media within the tourism landscape and specifically, in relation to the “Open Innovation in Tourism” phenomenon. The key features, business model and innovation approaches of TripAdvisor are analysed and its value added services for travellers as well as businesses, are described. This study also examines TripAdvisor’s co-creation ecosystem that facilitates various exchanges and integrates resources for value co-creation. The key challenges for the future and insights for the tourism industry are highlighted and discussed.


Open Innovation Tourism Industry Innovation Approach Travel Information Tourism Demand 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Berlin Heidelberg 2016

Authors and Affiliations

  • Kyung-Hyan Yoo
    • 1
  • Marianna Sigala
    • 2
  • Ulrike Gretzel
    • 3
  1. 1.William Paterson UniversityWayneUSA
  2. 2.University of South AustraliaAdelaideAustralia
  3. 3.University of QueenslandSt LuciaAustralia

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