Enabling A/B Testing of Native Mobile Applications by Remote User Interface Exchange

  • Florian Lettner
  • Clemens Holzmann
  • Patrick Hutflesz
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8112)

Abstract

An experimental approach to improve the user interface of an application is A/B testing, where two groups of subjects are tested with different variations of a user interface. While A/B testing has quite a long history in web development, it is considerably more difficult to apply for native mobile applications. For websites, different versions of the user interface can be provided on the server, and the website traffic is simply split between them. For native mobile applications however, even the smallest changes like the relocation of a button requires to recompile and republish the application. This is a considerable drawback though, as it is more time-consuming and less flexible compared to A/B testing of web applications. In this paper, we present an approach for exchanging the user interface of native Android applications at runtime. It just requires to include a library in the application, which is able to load new user interface versions from a server.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
    Kiczales, G., Lamping, J., Mendhekar, A., Maeda, C., Lopes, C.V., Loingtier, J.M., Irwin, J.: Aspect-oriented programming. In: Akşit, M., Matsuoka, S. (eds.) ECOOP 1997. LNCS, vol. 1241, pp. 220–242. Springer, Heidelberg (1997)CrossRefGoogle Scholar
  2. 2.
    Kohavi, R., Longbotham, R., Sommerfield, D., Henne, R.M.: Controlled experiments on the web: survey and practical guide. Data Mining and Knowledge Discovery 18(1), 140–181 (2009)MathSciNetCrossRefGoogle Scholar
  3. 3.
    Lettner, F., Holzmann, C.: Automated and unsupervised user interaction logging as basis for usability evaluation of mobile applications. In: Proceedings of the 10th International Conference on Advances in Mobile Computing & Multimedia (2012)Google Scholar
  4. 4.
    Luo, T., Hao, H., Du, W., Wang, Y., Yin, H.: Attacks on webview in the android system. In: Proceedings of the 27th Annual Computer Security Applications Conference (ACSAC), pp. 343–352. ACM (2011)Google Scholar
  5. 5.
    Oh, H.S., Kim, B.J., Choi, H.K., Moon, S.M.: Evaluation of Android Dalvik virtual machine. In: Proceedings of the 10th International Workshop on Java Technologies for Real-time and Embedded Systems (JTRES), pp. 115–124. ACM (2012)Google Scholar
  6. 6.
    Potel, M.: Mvp: Model-View-Presenter. the Taligent programming model for C++ and Java. Taligent/ibm white paper. IBM (1996)Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Florian Lettner
    • 1
  • Clemens Holzmann
    • 1
  • Patrick Hutflesz
    • 1
  1. 1.Department for Mobile ComputingUniversity of Applied Sciences Upper AustriaHagenbergAustria

Personalised recommendations