Mathematical Models in Marketing pp 163-164 | Cite as

The Determination of Advertising Expenditure

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• Arne Rasmussen

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Part of the Lecture Notes in Economics and Mathematical Systems book series (LNE, volume 132)

Summary

The optimal advertising expenditure in the short-run is determined and compared to the Percentage-of-Sales method.

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Copyright information

© Springer-Verlag Berlin Heidelberg 1976

Authors and Affiliations

• Arne Rasmussen

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