Goodwill towards Domestic Products as Segmentation Criterion: An Empirical Study within the Scope of Research on Country-of-Origin Effects

  • Wolfgang Gaul
  • Ulrich Lutz
  • Eberhard Aust
Conference paper
Part of the Studies in Classification, Data Analysis, and Knowledge Organization book series (STUDIES CLASS)

Summary

The phenomenon of market success of domestic products is investigated. We use goodwill towards domestic products as segmentation criterion within an empirical study, describe data collection and methodology, and discuss findings of importance for marketing applications.

Keywords

Domestic Product Conjoint Analysis Foreign Product International Business Study Domestic Origin 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Copyright information

© Springer-Verlag Berlin · Heidelberg 1994

Authors and Affiliations

  • Wolfgang Gaul
    • 1
  • Ulrich Lutz
    • 1
  • Eberhard Aust
    • 1
  1. 1.Institut für Entscheidungstheorie und UnternehmenforschungUniversität KarlsruheKarlsruheGermany

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