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UCOSAIS: A Framework for User-Centered Online Service Advertising Information Search

  • Hai Dong
  • Farookh Khadeer Hussain
  • Elizabeth Chang
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8180)

Abstract

The emergence of Internet advertising brings about an economic and efficient marketing means for small and medium enterprises in service industries. Every day, massive service advertising information is published over the Internet. Nevertheless, on the other side, service consumers find it difficult to quickly and precisely retrieve their desired services. This problem is partly caused by the ubiquitous, heterogeneous, and ambiguous nature of online service advertising information. In this paper, we propose a systematic framework – UCOSAIS – for online service advertising information search. Inspired by the philosophy of user-centered design, this framework comprises an ontology-learning-based focused crawler for service information discovery and classification, a faceted semantic search component for service concept selection, and a user-click-based similarity computing component for service concept ranking adjustment.

Keywords

online service advertising information service discovery service search user-centered design 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Hai Dong
    • 1
  • Farookh Khadeer Hussain
    • 2
  • Elizabeth Chang
    • 1
  1. 1.School of Information SystemsCurtin University of TechnologyAustralia
  2. 2.School of SoftwareUniversity of TechnologySydneyAustralia

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