Embedding Sustainability in Business Modelling through Multi-stakeholder Value Innovation

  • Samuel W. Short
  • Padmakshi Rana
  • Nancy M. P. Bocken
  • Steve Evans
Part of the IFIP Advances in Information and Communication Technology book series (IFIPAICT, volume 397)


This paper investigates how businesses might create balanced social, environmental and economic value through integrating sustainability more fully into the core of their business. For this purpose a more systematic approach to business model innovation for sustainability is required. A novel value mapping tool is proposed to help firms create value propositions better suited for sustainability. The tool adopts a multiple stakeholder view of value, a network rather than firm centric perspective, and introduces a novel way of conceptualizing value that specifically introduces value destroyed and value missed, in addition to traditional terms of the core value proposition, and new opportunities for value creation and capture. This will support business modelling for sustainability.


sustainability business model sustainable business model business model innovation value creation 


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Copyright information

© IFIP International Federation for Information Processing 2013

Authors and Affiliations

  • Samuel W. Short
    • 1
  • Padmakshi Rana
    • 1
  • Nancy M. P. Bocken
    • 1
  • Steve Evans
    • 1
  1. 1.Institute for ManufacturingUniversity of CambridgeCambridgeUnited Kingdom

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