The Changing Room

Multimedia Interactive Display System for Retail Stores
  • Ching-Yueh Tseng
  • Chang-Chih Tseng
Part of the Communications in Computer and Information Science book series (CCIS, volume 373)


The Changing Room is a multimedia interactive display system. Digital media is used to make a projection on the walls, the ground and merchandise in the mall’s display space, so customers can experience merchandise in the created context of digital images. Within the display space, the customers’ various acts such as walking around, touching, and staying can trigger the sensors and then a variety of digital information will show up. For instance, directly projecting the relevant sales information around the merchandise, or producing a variety of different visual transition effects, to guide customers to participate in interaction and imagine the scenario or atmosphere by using this product.


Interactive display system shopping experience projection 


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  1. 1.
    O’Reilly, T.: What Is Web 2.0,
  2. 2.
    Pine, B.J., Gilmore, J.H.: The experience economy: work is theatre & every business a stage. Harvard Business Press (1999)Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Ching-Yueh Tseng
    • 1
  • Chang-Chih Tseng
    • 2
  1. 1.Department of Digital Multimedia DesignChina University of TechnologyChina
  2. 2.InnoCirque New Media Co.China

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