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Online Idea Contests: Identifying Factors for User Retention

  • Stefan Richter
  • Stefan Perkmann Berger
  • Giordano Koch
  • Johann Füller
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8029)

Abstract

Current literature about idea contests has emphasized individuals’ motives for joining volunteer idea contests. However, explanation of why people stay or leave in the long run is rare. We identify factors that motivate users to participate repeatedly to sequential online idea contests. The research setting consists of three idea contests carried out by Swarovski, Austria. We accompanied Swarovski during the conceptualization of the idea contests, implementation and post processing activities. We distributed a questionnaire to participants (N= 117) to get insights about their motivation to participate, their experiences in the contest and willingness to participate again. Results not only highlight the importance of pre-contest expectations, but also the importance of the experiences made in previous contests such as the user’s perceived fairness.

Keywords

Multiple Idea Contests User Retention Motivation Open Innovation 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Stefan Richter
    • 1
  • Stefan Perkmann Berger
    • 1
  • Giordano Koch
    • 2
  • Johann Füller
    • 3
  1. 1.Institute for Entrepreneurship and InnovationVienna UniversityAustria
  2. 2.Chair of Public ManagementUniversity of HamburgGermany
  3. 3.Department of Strategic Management, Marketing and Tourism, Chair for Innovation, and EntrepreneurshipInnsbruck University School of ManagementAustria

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