Understanding Social Network Sites (SNSs) Preferences: Personality, Motivation, and Happiness Matters

  • Yuanyuan Shi
  • Xitong Yue
  • Jin He
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8029)


Chinese Social Network Sites (SNSs), such as Qzone, Renren, Weibo, have attracted millions of users, many of whom have integrated SNSs surfing into daily practices. In this research, we aimed to understand people’s preferences for particular SNSs and some specific features of SNS, and explore the impacts of personality and motivations on SNSs usage. In Study 1, we compared the personalities, motivations and SNSs behaviors of Chinese major SNSs users. Study 2 focused on the relationship between motivation and happiness on SNSs. Finally, we drew a script on the way and reason for choosing a particular SNS and favoring specific features of each SNS.


Social Network Site (SNS) Personality Motivation Subjective Well-being (SWB) 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Yuanyuan Shi
    • 1
  • Xitong Yue
    • 1
  • Jin He
    • 1
  1. 1.Institute of PsychologyChinese Academy of SciencesBeijingChina

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