Advertisement

Understanding Social Network Sites (SNSs) Preferences: Personality, Motivation, and Happiness Matters

  • Yuanyuan Shi
  • Xitong Yue
  • Jin He
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8029)

Abstract

Chinese Social Network Sites (SNSs), such as Qzone, Renren, Weibo, have attracted millions of users, many of whom have integrated SNSs surfing into daily practices. In this research, we aimed to understand people’s preferences for particular SNSs and some specific features of SNS, and explore the impacts of personality and motivations on SNSs usage. In Study 1, we compared the personalities, motivations and SNSs behaviors of Chinese major SNSs users. Study 2 focused on the relationship between motivation and happiness on SNSs. Finally, we drew a script on the way and reason for choosing a particular SNS and favoring specific features of each SNS.

Keywords

Social Network Site (SNS) Personality Motivation Subjective Well-being (SWB) 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
    Amichai-Hamburger, Y.: Internet and personality. Computers in Human Behavior 18(1), 1–10 (2002)CrossRefGoogle Scholar
  2. 2.
    Ellison, N.B.: Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication 13(1), 210–230 (2007)MathSciNetCrossRefGoogle Scholar
  3. 3.
    Lenhart, A.: Adults and social network websites. Pew Internet and American Life Project 14 (2009)Google Scholar
  4. 4.
    Lin, K.Y., Lu, H.P.: Why people use social networking sites: An empirical study integrating network externalities and motivation theory. Computers in Human Behavior 27(3), 1152–1161 (2011)CrossRefGoogle Scholar
  5. 5.
    Pfeil, U., Arjan, R., Zaphiris, P.: Age differences in online social networking–A study of user profiles and the social capital divide among teenagers and older users in MySpace. Computers in Human Behavior 25(3), 643–654 (2009)CrossRefGoogle Scholar
  6. 6.
    Li, C., Bernoff, J.: Groundswell. Winning in a World Transformed by Social Technologies. Harvard Business Press (2008)Google Scholar
  7. 7.
    Kang, Y.S., Lee, H.: Understanding the role of an IT artifact in online service continuance: An extended perspective of user satisfaction. Computers in Human Behavior 26(3), 353–364 (2010)CrossRefGoogle Scholar
  8. 8.
    Sledgianowski, D., Kulviwat, S.: Using social network sites: The effects of playfulness, critical mass and trust in a hedonic context. Journal of Computer Information Systems 49(4), 74–83 (2009)Google Scholar
  9. 9.
    Amichai-Hamburger, Y., Kaplan, H., Dorpatcheon, N.: Click to the past: The impact of extroversion by users of nostalgic websites on the use of Internet social services. Computers in Human Behavior 24(5), 1907–1912 (2008)CrossRefGoogle Scholar
  10. 10.
    Amichai-Hamburger, Y.: The social net: understanding human behavior in cyberspace. Oxford University Press (2005)Google Scholar
  11. 11.
    Back, M.D., Stopfer, J.M., Vazire, S., Gaddis, S., Schmukle, S.C., Egloff, B., Gosling, S.D.: Facebook profiles reflect actual personality, not self-idealization. Psychological Science 21(3), 372–374 (2010)CrossRefGoogle Scholar
  12. 12.
    Goldberg, L.R.: An alternative “description of personality”: the big-five factor structure. Journal of Personality and Social Psychology 59(6), 1216–1229 (1990)CrossRefGoogle Scholar
  13. 13.
    Robins, R.W.: The nature of personality: Genes, culture, and national character. Science 310(5745), 62–63 (2005)CrossRefGoogle Scholar
  14. 14.
    Amichai-Hamburger, Y., Vinitzky, G.: Social network use and personality. Computers in Human Behavior 26(6), 1289–1295 (2010)CrossRefGoogle Scholar
  15. 15.
    Correa, T., Hinsley, A.W., De Zuniga, H.G.: Who interacts on the Web?: The intersection of users’ personality and social media use. Computers in Human Behavior 26(2), 247–253 (2010)CrossRefGoogle Scholar
  16. 16.
    Ross, C., Orr, E.S., Sisic, M., Arseneault, J.M., Simmering, M.G., Orr, R.R.: Personality and motivations associated with Facebook use. Computers in Human Behavior 25(2), 578–586 (2009)CrossRefGoogle Scholar
  17. 17.
    Ryan, T., Xenos, S.: Who uses Facebook? An investigation into the relationship between the Big Five, shyness, narcissism, loneliness, and Facebook usage. Computers in Human Behavior 27, 1658–1664 (2011)CrossRefGoogle Scholar
  18. 18.
    Guadagno, R.E., Okdie, B.M., Eno, C.A.: Who blogs? Personality predictors of blogging. Computers in Human Behavior 24(5), 1993–2004 (2008)CrossRefGoogle Scholar
  19. 19.
    Wang, J.L., Jackson, L.A., Zhang, D.J., Su, Z.Q.: The relationships among the Big Five Personality factors, self-esteem, narcissism, and sensation-seeking to Chinese University students’ uses of social networking sites (SNSs). Computers in Human Behavior 28, 2313–2319 (2012)zbMATHCrossRefGoogle Scholar
  20. 20.
    Butt, S., Phillips, J.G.: Personality and self reported mobile phone use. Computers in Human Behavior 24(2), 346–360 (2008)CrossRefGoogle Scholar
  21. 21.
    Lucas, R.E., Diener, E.: Personality and subjective well-being. In: The Science of Subjective Well-Being, pp. 171–194 (2008)Google Scholar
  22. 22.
    Diener, E., Lucas, R.E.: Personality and subjective well-being. In: Kahneman, D., Diener, E., Schwarz, N. (eds.) Well-Being: The Foundations of Hedonic Psychology, pp. 213–229. Sage Foundation, New York (1999)Google Scholar
  23. 23.
    Diener, E., Suh, E.M., Lucas, R.E., Smith, H.L.: Subjective well-being: Three decades of progress. Psychological Bulletin 125(2), 276–302 (1999)CrossRefGoogle Scholar
  24. 24.
    Diener, E.: Assessing subjective well-being: Progress and opportunities. Social Indicators Research 31(2), 103–157 (1994)MathSciNetCrossRefGoogle Scholar
  25. 25.
    Diener, E., Emmons, R.A., Larsen, R.J., Griffin, S.: The satisfaction with life scale. Journal of Personality Assessment 49(1), 71–75 (1985)CrossRefGoogle Scholar
  26. 26.
    McKenna, K.Y., Bargh, J.A.: Plan 9 from cyberspace: The implications of the Internet for personality and social psychology. Personality and Social Psychology Review 4(1), 57–75 (2000)CrossRefGoogle Scholar
  27. 27.
    Verbrugge, L.M.: Multiple roles and physical health of women and men. Journal of Health and Social Behavior, 16–30 (1983)Google Scholar
  28. 28.
    Linville, P.W.: Self-complexity and affective extremity: Don’t put all of your eggs in one cognitive basket. Social Cognition 3(1), 94–120 (1985)CrossRefGoogle Scholar
  29. 29.
    Spreitzer, E., Snyder, E.E., Larson, D.L.: Multiple roles and psychological well-being. Sociological Focus 12(2), 141–148 (1979)CrossRefGoogle Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Yuanyuan Shi
    • 1
  • Xitong Yue
    • 1
  • Jin He
    • 1
  1. 1.Institute of PsychologyChinese Academy of SciencesBeijingChina

Personalised recommendations