Semiotics of Interaction: Towards a UI Alphabet

  • Jan Brejcha
  • Aaron Marcus
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8004)


In our thinking and acting, natural language plays a central part. This language defines a structure even before we form something, and it can be regarded as the architecture of design. To be able to grasp the expression of these structures in HCI, we chose the perspective of linguistics and semiotics. The semiotics perspective in the context of HCI is increasingly popular in presenting a different approach to UX. In our paper, we take this perspective to build a set of semiotic heuristics which we then used to evaluate a complex UI example. We present a semiotic evaluation method and report the results of our in-depth investigation.


Analysis and design methods Evaluation methods and techniques Interaction design Qualitative and Quantitative Measurement and Evaluation Semiotics 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Jan Brejcha
    • 1
  • Aaron Marcus
    • 2
  1. 1.Information Science and LibrarianshipCharles UniversityPragueCzech Republic
  2. 2.Aaron Marcus and Associates, Inc.BerkeleyU.S.A.

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