The conceptual model of XE (experience Engineering) was proposed to cover both of the products and services. It was also proposed to take “U” out from “UX” so that more adequate description of the people can be possible.


experience engineering XE usability UX service marketing 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Masaaki Kurosu
    • 1
  1. 1.The Open University of JapanJapan

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