The Relationship between Kansei Scale for Uniqueness of Products and Purchase Motivation

  • Yusuke Ohta
  • Keiko Kasamatsu
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8018)


The purpose of this study was to compose Kansei Scale on Uniqueness Products (KSUP) which evaluates the uniqueness of products, and to clarify relations between uniqueness of products and the consumer’s purchase motivation. The evaluated products were humidifiers. We examined Kansei elements consisted uniqueness of humidifier, and relationships between Kansei elements of uniqueness and purchase motivation. As the result of present study, it was indicated suggested that the KSUP on humidifier consisted of “Feeling of nondaily life” and “Reminiscent”. In addition, “Feeling of nondaily life” showed a tendency to have a high positive correlation with purchase motivation than “Reminiscent”. It is expected that the KSUP will become one of the most effective indexes used in product development and that it will help designers develop more attractive products that are in line with consumer needs.


Kansei Uniqueness Purchase motivation Product design 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Yusuke Ohta
    • 1
  • Keiko Kasamatsu
    • 1
  1. 1.Department of Industrial Art, Graduate School of System DesignTokyo Metropolitan UniversityTokyoJapan

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