Developing Creative Business Models – The OctoProz Tool

  • Matthias Voigt
  • Kevin Ortbach
  • Ralf Plattfaut
  • Björn Niehaves
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 7939)


Business models are of great importance for business innovation. They can be understood as conceptual models that describe how organizations create and deliver value. Their creation is increasingly supported by information technology artifacts, as information technology facilitates information sharing, allows for continuous modification, and supports complex calculations. In this paper, we introduce a new prototype to create process-oriented business models: the OctoProz tool. We build up on creativity support system literature, present the design of the artifact, and discuss its significance for both research and practice. We close with an outlook on the evaluation of OctoProz.


business modeling prototype OctoProz 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Matthias Voigt
    • 1
  • Kevin Ortbach
    • 1
  • Ralf Plattfaut
    • 1
  • Björn Niehaves
    • 2
  1. 1.European Research Center for Information SystemsUniversity of MünsterGermany
  2. 2.Hertie School of GovernanceGermany

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